‘Cross The Breeze

This year I really wanted to get to most of the best interactive/technology/marketing conferences in Europe (and a little bit US). I already made it to conferences like LeWeb3, LIFT08 and MIX08 but also smaller events like Euroblog 2008 and Plugg. I missed DLD so hopefully I can make up for that next year.

The next conference that was on the list is The Next Web. This conference takes place on April 3rd and 4th in the Westergasfabriek in Amsterdam and has not only built up some serieus ’street cred’ over the years, it really looks like an interesting event to be at. With speakers such as Leah Culver, Werner Vogels, Chris Saad and Kevin Rose, presentations from 24 startups and more you might want to think about going there. And watch out for the Diggnation episode that will be live recorded at the event. I can’t go unfortunately because I’ve already planned on going to the Blogger Social in NYC the same period, but if you’re thinking about going then you can register here, and use this promo code (thekrismaster) which will give you a 200 EUR discount! (First 10 people only)

After all that, I hope I can make it to reboot on June 1st normally (if there’s going to be one - is there?) and PICNIC on September 24th. I’ll definitely be at the Next Conference in Hamburg on May 15th in the meantime as I’ll be on a panel at the event.

But first, there’s The Next Web, mark it in your calendar. And to Patrick and crew - good luck ;)

This last Thursday and Friday I attended and participated in the Euroblog 2008 event in Brussels organized by Euprera - the European PR Education and Research Association. The symposium was very much an academic event with a lot of academic speakers and attendees, and less practioners (at least that’s how I experienced it).

That wasn’t a surprise though, as the event was clearly set up to try and have the academia embrace the need to change. Still, sometimes, I felt like I didn’t belong there. Now I don’t mean anything bad with this, there’s just a very clear gap between the way we all approach things. It made me think of trying/testing out the water in a swimming tool. If you’re a practioner like myself you will get ready for the pool, put your toe in to get an idea of the temperature, probably feel like it’s colder than you would have wanted it to be but you’ll get in the water anyway and start swimming. You’ll talk to other people in the pool, maybe about the water, or maybe about that new glide which you then try out as well. This is the way me (and other people) started their blog, signed up for Twitter, Friendfeed, etc etc. After the presentations from the academia, it became clear that they approach ‘the pool’ in a different way. They talk to people outside and next to the pool about the temperature of the water, use a whole bunch of metric equipment to test the water conditions, relate all that info to ideal human body conditions, etc etc (this still fully dressed of course) to work out a project trajectory to get into the water at some point in time.

And I know this analogy is a bit black&white, but I think you get my point. On Friday I sat on a panel myself that was a mixture between academia and practitioners and there the difference was less visible (on the panel itself). The discussion itself with the panel and audience was pretty interesting to me as well. It highlighted once more some of the fears but also strengthened the idea that there aren’t enough case studies to go by.  At one point I feel this is just another ‘reason’ to keep away of change as long as one can. But as you (might) know from an earlier post I do feel we have to reach out more to get more people embrace the need to change so maybe we should just see what we can do about it - there really is more than just Kryptonite you know ;)

Don’t get me wrong, I did like the event. Some discussions where pretty interesting, some presentations like the one’s of David Jennings and Martin Oetting where very enjoyable and it was very good meeting up with the Edelman Digital crew: Steve Rubel, Marshall Manson, Rick Murray, … but also David Weinberger or Neville Hobson, the latter whom I met in person for the first time after being in several online conversations before.

I wanted to draw your attention on something. On May 16th, in Lausanne, there’s going to be a new conference called Going Solo - being a freelancer in a connected world - organized by Stephanie Booth. This one-day conference is targeted at freelancers and small business owners in the internet industry, to learn from other freelancers how to succeed in this rapidly changing world.

Stephanie is a freelancer herself within the internet industry and given I really only met her at conferences so far it’s fair to say she knows a bit about conferences as well ;) I think, knowing Stephanie, this is going to be an exciting event for all you ‘connected’ freelancers out there, hence why I like to spread the word a bit as well.

Currently there is not full program available yet, but confirmed speakers are Stowe Boyd, Suw Charman, Martin Roell, Laura Fitton and expect more counting down to the event. If you want to be part of this event, then register quick to benefit from the early bird price which ends March 16th.

This last post about the MIX conference is not that much related to the conference anymore actually. The conference stopped on Friday around noon and since most of the Belgians only left on Saturday morning, we had booked a helicopter flight over and trough the Grand Canyon with Sundance Helicopters. What can I say, if you are ever in Vegas do treat yourself with this, because it’s absolutely brilliant!

The Sundance company comes to pick you up with a limo by the hotel and drives you to their spot at the airport. Once you get there you sign in and about 15-20 minutes later you’re airborne, over the airport straight to the mountains. The total flight time is close to 90 minutes back and forth, and there’s a scheduled stop somewhere in the middle of the Grand Canyon offering you a fantastic view accompanied by a glass of champagne and a small lunch.

And as an image says more than a thousand words, here is what it looked like.

During the flight the helicopter films both inside and outside of the whole trip and you can buy the DVD with that footage. I’ll let you know if that’s any good by the time it arrives via post mail. Anyway, here is the full set.

We ended the day at Morton’s Steakhouse (a personal favorite) making this the perfect ending to a great event.

The key session of day 2 at MIX was without a doubt the Q&A between Guy Kawasaki and Steve Ballmer. You’ll have to watch it and see for yourself what you think of this, but I found it a quite unique experience (and I think many did with me). Can you think of any other CEO of a company such as Microsoft to do a keynote this way?

During the rest of the day, before and after the keynote, I focused mainly on sessions that talked about web2.0, social networking and mobile. Here are some videos worth watching of these sessions:

• Is web2.0 sustainable?
• Social Networks: where are they taking us?
• Web2.0 and beyond: what is the business reality?

Sessions I missed but are worth checking out as well on video are:

• The Story of the Ribbon
• Touch me: what’s next for interfaces
• Beneath the Surface
• Developing with the Windows Live Platform

There are a ton of sessions I still have to go through, all of them are up on http://sessions.visitmix.com/ for your viewing as well (requires Silverlight plugin).

That evening we joined the European MIX08 guests at the European party in Club 40/40 together with David Armano and his wife. The party was good fun and some magic but no pictures to share from this one… what happens in Vegas stays in Vegas I guess ;)

There’s always one difficult part about going to conferences and blogging and that is that you hear so many interesting things you want to talk about, but no time to do so because you’re paying attention. I do have some time right now though before going to the official MIX party at TAO in about an hour or so I thought I’d share some first thoughts on the conference.

Together with most of the European invites of Microsoft to MIX, we arrived in Vegas on Monday night as we had a pre-conference scheduled in on Tuesday, the day before the official start of MIX. The pre-conference is a unique opportunity to get up close with some people that will present at MIX later as well but given we’re with about 200 people it makes it more accessible to get into a conversation. In the afternoon we had the choice between some activities, for which we chose to go for the “High Rollers” - a training basically on gambling, to get you started ;) This training took place in the Stratosphere Tower, a nice enough opportunity to take some pictures and stitch them all together in this panorama.

Today MIX officially started. We had the keynote in the morning with Ray Ozzie and Scott Guthrie which got covered pretty good live by Duncan Riley at Techrunch. I’d say check out their post to get an idea of the keynote, or watch the video. There’s one thing that struck me the most and that was the Hard Rock Memorabilia demo, using the Seadragon technology within Silverlight. You can see it right here, make sure you check it out. Really cool, trust me.

After the keynote (and the following lunch) I went out to see Lou Carbone again. I saw him at MIX07 already and found it a fascinating speech, reason enough to go see him again. Unfortunately, his MIX08 speech was the same as last year. Still very good, but been there done that.  Too late to go anywhere else so and my next session was in the same room anyway. Next up, David Armano with the Fuzzy Tail. David and I have been in touch occasionally through the AoC and on Twitter but here in Vegas we finally met in person which was good. The Fuzzy Tail wasn’t new to me as I followed the development of the presentation on his blog a couple of months ago, still good to see it presented by the man himself.

Other than that we saw some cool stuff related to the new IE8, we had again some demo on the Surface - always fascinating - and finally we joined the other MIX attendees for the official MIX party in TAO.

More images from MIX can be found on my Flickr account, and for more news and videos you should check out the MIX website.

Within a week we’ll be on our way to Vegas again for the MIX08 conference. I quite enjoyed last year’s MIX conference with the announcements of Silverlight and Expression Studio, but also for presentations such as Lou Carbone’s for instance (who will be back this year by the way).

What I like about this year’s agenda as well is that there will be a bit more presentations and workshops that aren’t all 100% tech, as that was probably my only wish after last year. With people like Steve Ballmer, Lou Carbone, Guy Kawasaki, David Armano and obviously also Hugh MacLeod and Loic Le Meur (and many others) it looks indeed like that is happening. Anyway, a lot of presentations these 3 days so to make sure I don’t miss anything, I’ve fired up the schedule builder on the MIX website to make sure I scheduled everything I wanted to see (and added that to my Outlook which is an option within ‘my schedule’). Small note on the schedule builder, you need to be registered for the event to be able to use it. And unfortunately, if you aren’t registered already, the event is sold out since last week.

So if you’re going to MIX as well (and you’re reading this blog) then let me know so we can connect in Vegas (maybe in the Blogzone). I guess that relates immediately to the one big thing I’m missing on the MIX website and that’s the social element. Now I’m not waiting for the next social network, but since I’ve got a login after registration anyway, it would have been nice to be able to use that some more. Who do I know that is going? Which sessions are they going to? It’s like adding a bit of LIFT08 to MIX08 :) That said, it was interesting and fun last year, I’m sure it’ll be so again this year.

PS: Oh yeah, and thanks to David Armano, I now known in Vegas as ‘Two Slice’

Last week I went to LIFT08 in Geneva, and although it is a conference, I think you’d better describe it as an experience. And an experience I was really much looking forward to, especially after talking to Laurent Haug and Cristiana Bolli Freitas, the creative brains and organizers of LIFT a few months earlier.

Part of what makes it a really interesting experience, is all the interaction and community involvement both before and at the conference. You have workshops & open stages that be suggested and voted on. There was a Live Magazine (”Not so empty book”), the Fontself,  the creating of the LIFT song, etc etc. All very unique and interactive.

It started on Wednesday with some workshops, one during the morning and one during the afternoon:

• Fearless City: Re-routing the digital divide with mobile: I got in a bit late as I only flew in that morning, but that didn’t make it less interesting. The presenter (Irwin Oostindie) and I had a few chats later on about The Fearless City project is about digital inclusion, but looking at this issue from a technology, culture, art and community combined view. I found it quite interesting and hope I can help Irwin out with it somehow.
• Teenagers/Generation Y and technology: The second workshop related a lot more to my day job as MSN (referring to Live Messenger) is a huge part of this. The workshop ended up in being a lengthy but interesting discussion between a few teenagers and ‘the audience’. Although the teenagers present weren’t your typical average teenagers, some learnings were still quite surprising and would most probably have applied to the average teenager anyway. I’m planning on posting a bit more in depth about this on the Live In Europe blog

Thursday and Friday were the main conference days, and while I found only few presentations on Thursday to be really good, the ones on Friday made up for that. This is a list of what I liked (links to video here):

• Rafi Haladjian on the Nabaztag, watch out for Ztamps - RFID for the masses
• Kevin Warwick on his life-project as a ‘cyborg’
• Robin Hunicke (EA) on trends in designing games
• Guy Vardi (Oberon Media) on casual gaming
• Paul Barnett (EA Mythic) on the evolution of multiplaying games
• Kevin Marks (Google) on Open Social

And the open stages from:

• Stephanie Booth on Going Solo, being a free-lancer in a connected world
• Ewan McIntosh on open education through social media and calling out to all of us
• Noel Hidalgo on the Luck of Seven and his extraordinary trip around the world

Next to all of that I obviously enjoyed meeting lots of ‘old’ and new people, seeing some back after quite a while was especially great. And last but not least, the famous Fondue on Thursday night, that was really good as well.

Overall, since it’s not a web only conference, some tech related presentations interested me less than let’s say at LeWeb3 although some did as you can see above. Apart from that the uniqueness, the interaction, the warmth of the event made it a fantastic experience. One I’m putting in my agenda for next year.

Ine, Clo, this is your conference - make sure you mark it in your agenda for ‘09.

In 2-3 weeks you’ll find me in Geneva for LIFT08. Check out this video if you didn’t know about LIFT yet or if you where still in doubt on going.

See you there?

You got to admire it when a man can make a bit of fun of himself, don’t you think? You might have seen it already as it has been all around the web, but here’s a little video of Bill Gates’ last day as showed during his CES keynote this weekend in Vegas. Especially the work-out scenes were hilarious (at least that’s what I found).

Both Engadget and Gizmodo also have interviews up with the man that are good to watch/read. They talk about the historic sit-down with Steve Jobs (remember?), the Bill and Melinda Gates foundation, differences between Apple and MSFT as well as Gates’ changing public image. Whether you like Microsoft or not, you got to admire what the man has accomplished.

(disclaimer: I work for Microsoft)