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[Rant alert] Seriously. I’ve had it with this gratuitous expression. I get it, we all get it by now don’t we? There’s no reason for every presentation to feature a slide with this so called knowledge and then someone in the audience will tweet it and it’ll definitely generate a few retweets. And every time […]

SocialCurrency

Last week I was in Portorož (Slovenia) to give a presentation at 20th edition of the Golden Drum Awards. To this creative audience I wanted to show that the necessity of building social currency for brands calls for bravery and creativity and as such is a great opportunity for the business that we are in. We […]

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When Lee Clow speaks, you listen. The man renown for his work on Apple and Absolut at TBWA/Chiat/Day talked about his thoughts on agency compensation a few weeks ago in a video for an event organized by the 4A’s. In the video he talks about how good creative ideas can be very valuable brand assets […]

Yesterday I did a talk at the Social Media Forum 2011 in Brussels. It’s a topic that I’m interested in since 2006 or so, the time Hugh MacLeod started talking about “social objects”. You’ll find out why when you keep on reading. I started the presentation with a quote from Mark Twain I had found […]

Customer centric. Customer focus. I’ve heard it so many times, I’ve seen it written on dozens of business missions or as part of a brand’s values. Yet, I don’t believe it. Because quite frankly if you think about the business decision process within companies, which topics do you reckon come first on the list? Those […]

I must admit, I’m a fan of Instagram since day 1. I love the simplicity, how it deals with cross-posting but most importantly I love the way it makes me feel I’m actually not half as bad as a photographer. So when I read that Mobli one-upped Instragram (and Color) I’m all ears (and yes […]

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BMW sure found a way to get my (and most of the automotive press’) attention with this. Check it out, not sure what is going to be released but I promise I won’t blog about this ;)

Posted in June of this year, the cartoon below is probably yet another one of Hugh’s classics. I don’t think ‘creativity’ is a dirty word for big companies, I actually believe it’s pretty popular. Still I agree with the point that Hugh is trying to make. I hear a lot of talks about ‘creativity’ at […]

I missed this one earlier on. Orange has tried to create a world record for the getting the most tagged people in one photo, using a view from the Pyramid stage at the Glastonbury festival. “The pic itself is a 1.3 gigapixel, 75,000 pixel-wide image compiled from 36 photos that took one minute to capture. […]