RiskAhead

Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy is […]

GenericBrandVideo

This Is a Generic Brand Video. It is. Just see for yourself.

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And not just any designer. Petra Sell is a well known UI/UX designer that has shared her own views on interactive design for a few years now and with success. The 2012 & 2013 editions of her design trends presentations have gathered close to half a million views on Slideshare alone so I don’t think […]

Creativity-pastels

There was an interesting article in Slate a few weeks ago about the bias against creativity, about the fact that most people say they like creativity but that the truth is we really don’t. And since I work in a creative agency often presenting creative ideas to clients the theory based on a 2011 study […]

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I’ve been a close witness to some of the impact short-form video has had on campaigns I was involved in. Small campaigns like the launch of IKKI.be (which most of you will be unfamiliar with) where the video was responsible for creating so much buzz within the target audience that we had reached the platform […]

Customer centric. Customer focus. I’ve heard it so many times, I’ve seen it written on dozens of business missions or as part of a brand’s values. Yet, I don’t believe it. Because quite frankly if you think about the business decision process within companies, which topics do you reckon come first on the list? Those […]

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BMW sure found a way to get my (and most of the automotive press’) attention with this. Check it out, not sure what is going to be released but I promise I won’t blog about this ;)