'Cross The Breeze

Bikes never crash alone

September 6, 2010 by Kris Hoet 0 Comments

Nice work from Allstate Motorcycle insurance, pretty impactful way to convey their message I would say. Click on the image for the video.

[Via Fubiz]

advertising, video

advertising, allstate, fubiz, insurance, motorcycles, video

That’s what wives are for!

September 6, 2010 by Kris Hoet 0 Comments

BoredPanda lined up 25 vintage ads that would be banned today…

Sexism, racism, … they’re all in there. The times they are indeed a-changin’.

advertising, consumer, fun, inspiration, marketing

advertising, bored, kenwood, panda, sexism, vintage, wife

I never really understood the Cannes Lions advertising festival. Sure I like hanging out in Cannes sometime in June and see some of the best advertising out there mixed with a good party, it’s mainly the award categories that I cannot get my head around. Direct, PR, Cyber, … does that still work? You’ll see that more than 50% of the entries in ‘Direct’ are digital, so how does that relate to ‘Cyber’ then? I find it kind of weird that we all talk about integrated advertising but yet still award advertising filtered out per ‘medium’. Sure, I can see why you can recognize the best tv commercial or the best radio ad, but judging something like ‘Cyber’ what does that mean? Read the ‘Cyber’ entry category information and tell me I’m wrong. Isn’t it about time we rethink this?

Anyway, download the full award list right here in one handy PDF. Grab it before it’s too late.

advertising, bringtheloveback, conference, inspiration, marketing, media, presentation

advertising, awards, cannes, canneslions, cyber, download, festival, pdf

The end of advertising as we know it

February 19, 2010 by Kris Hoet 1 Comment

Or why everything old is new again. Read this great post by Guillaume Van der Stighelen (co-founder of the agency I work for) about advertising and bean counters. About how this new crisis gives yet again a reason to be average. Things will never be the same. Enjoy.

And while you’re at it, subscribe to the man’s Posterours. If you’re any bit interested in advertising you won’t regret.

advertising, duvalguillaume

advertising, average, beancounter, brand, crisis, digital, direct, duvalguillaume, guillaume

Augmented (hyper)reality

February 4, 2010 by Kris Hoet 1 Comment

An iPad, why would you be needing that for? Today you hold a little square in front of your webcam, not anymore tomorrow. Sure you are ready for the future? ;)

This looks a bit like it could be Capital 4.0. If you don’t know Capital, check it out below (blogged about this long time ago).

advertising, art, branding, consumer, technology, trends, video

ar, augmented reality, augmentedreality, capital, future, hyper, studiosmack

Alfa helps you

January 26, 2010 by Kris Hoet 2 Comments

Here’s a nice promotion our colleagues from the Antwerp office created for Alfa Romeo. During the Brussels Car Show they used their own ad space to give people a chance to put their current car for sale … so they can go buy an Alfa after obviously. Thanks Alfa.

advertising, duvalguillaume

alfaromeo. dga, antwerp, duvalguillaume

What are the odds?

January 7, 2010 by Kris Hoet 0 Comments

Same country (same city even), same campaign idea, different brand, different agencies… 10 days apart. Like I said, what are the odds? Do like the idea though :)

[Via adland.tv]

advertising, electronics, fun, guerilla, inspiration, marketing

adland, advertising, amsterdam, boxes, christmas, heineken, mini, netherlands, odds

Now that’s what I call targeting

January 7, 2010 by Kris Hoet 3 Comments

Wanted: experienced security personnel.

[Via @heldenmerk]

advertising, fun, inspiration, marketing, technology, tracking, travel

advertising, airport, heldenmerk, marketing, netherlands, security, travel

Fun with IKEA?

December 20, 2009 by Kris Hoet 3 Comments

So you’re watching a movie, enjoying your night out at the movies, and then some nitwit in the audience projects the price tag onto the furniture in the scene you’re watching. WTF?

I find it hard to believe that this is true, but apparently it is. According to Buzzing Bees this is a campaign by DDB for IKEA which took place in cinemas in Berlin. The cinema visitors received IKEA catalogues when they left the theatre… so they could throw it back I suppose?

What do you think?

advertising, consumer, marketing, movies

berlin, cinema, ddb, ikea

Without interruption

December 15, 2009 by Kris Hoet 1 Comment

Erotic movies without interruption, From ZDF. What can I say, I love ads like this, they make me smile. And no – before you all start making fun – not because of ZDF’s offering ;)