September 17, 2010
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The YTTM offers an interesting way to watch videos from a specific year in between 1860 and 2010. Pick a year and choose one or more categories (video games, television, commercials, …) and you get a video that fits the selection.
Let’s find out what happened in 1973 – the year I was born in case you were wondering ;)
[Via The Denver Egotist]
September 16, 2010
1 Comment
For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that.
During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologic they figured out a way to embed user data in IDF bracelets, and thus allow people to “Like” real world objects, places and events spreading the word about it on their facebook accounts.
“The implemented these facebook-bracelets at the Coca Cola Village, a watersport, sunbathing, gameplaying amusement park activity-thing for teenagers. When the guests arrive, they are given a bracelet ID which transmits an RFID signal, which they program with their facebook login. They can then “like” activities and places in the real village, and their actions show up on facebook. Teenagers are driven by vanity like everyone else, so there was a photographer present as well, if you wanted to tag yourself in any given image all you had to do was wave your ID bracelet to the photographer.”
Probably sometime during the same period, Diesel introduced Facepark aka The Analog Version of Facebook as part of the Be Stupid campaign. Go outside, speak with actual humans ;) Definitely my favorite of all these examples btw, just watch the clip if you haven’t seen it before:
As part of that they also invented the Facebook Ass Status, no sign of that being used within my network yet though :)
The last example to pop up onto my screen is this one from Saatchi & Saatchi in Budapest: Taking Facebook to the streets for T-Mobile:
“At a busy downtown square in Budapest, they painted a Facebook wall(it was not an LCD screen). when users update messages on the online, they will manually place the messages with caricatures on this street wall.”
Not the most brilliant example if you ask me. Anyway, if you’ve seen other examples that would fit this trend, let me know in the comments.
September 14, 2010
1 Comment
Check out this presentation from Simon Sinek at TEDxPugetSound, asking if you know the ‘know why’ you do business as it is the biggest reason why people will get inspired by your brand. Many of us know what we do, or how we do it… but do do we know why?
It’s an important question we ask our clients at the agency as well, a question of which Guillaume Van der Stighelen talks about a lot in his book ‘Hero Brand’ (unfortunately only available in Dutch). Here’s his take on the video:
“Companies love their know how. They are very proud of it. So proud that it often is the focus in their advertising. “Look how well I’m good at doing this. Much better than my competitor.” But in communications, consumers aren’t that much seduced by those kind of arguments. They are much more interested in your intentions.
In the book “Hero Brand”, I have explained the parallels between becoming a public hero and becoming a brand. One of the things we learn from heroes is that they rarely talk about how good they are. You never heard Superman say: “look at my biceps! I am so strong! I can lift a building!”. Nobody ever heard Einstein say: “I am much better at inventing theories about the universe than anybody else!”. Real heroes talk about something else. They talk about why. Why the things they do are important for a better world.”
September 13, 2010
2 Comments
I have seen this little ad about 3-4 times now and I agree. It’s cute and quite funny actually. I think the guys/girls of Samsung Mobile did a quite good job on this one. Like.
Also check out the website that goes with it: http://galaxys.samsungmobile.com/
Maybe the Windows Phone 7 team should take a look at this as well. I would really love to give the new WP7 a swing once it’s released to market, but it’s not their ads that made me want it. Really not.
September 8, 2010
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BMW sure found a way to get my (and most of the automotive press’) attention with this. Check it out, not sure what is going to be released but I promise I won’t blog about this ;)
September 8, 2010
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Only just a couple of days ago I posted some questions around the category setting in award shows such as the Cannes Lions. If you read that, you will understand I’m delighted to read about the Tomorrow Awards:
“The Tomorrow Awards is the first international award show dedicated to discovering, showcasing and awarding advertising creativity that pushes new technological boundaries. Since the very best examples of such work are those that defy standard award show categories, the Tomorrow Awards is category-neutral; all entries are judged together, and only the very best ideas shine brightest.”
Will it be as exclusive as Cannes? Certainly not, but I do hope it’ll be a great awards. Looking forward to the shortlist already. For one, I have given myself up to help judging. What about you?
[Via AdLand]
September 8, 2010
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It’s been a really long time since I surfed for the last time, too long really. I used to go windsurfing during the summer holidays when I was younger and always loved to be out there on the board. I might not have been great at it, but enjoyed it as much as the next guy.
Part of why I like the ‘i surf because’ campaign from Billabong so much is that it seems to capture really well what surfing is all about. Nice visual experience, the right music and the question – why do you surf? And that’s exactly what Billabong is trying to capture with this website, the question is to you (surfers), why do you surf?
Nice execution as well. Like.
Cowabunga!
September 8, 2010
3 Comments
Uniqlo has a new campaign out there, pretty simple as well. Tweet about an item on the page and it will lower the price of that item. It’s a win-win. Really simple and a nice way to get free promotion for no risk at all for Uniqlo (there’s a minimum price anyway). End at the same time it’s not much to ask to a consumer either (it’s just a tweet) to to get an immediate benefit.
Like.
September 7, 2010
1 Comment
I missed this one earlier on. Orange has tried to create a world record for the getting the most tagged people in one photo, using a view from the Pyramid stage at the Glastonbury festival.
“The pic itself is a 1.3 gigapixel, 75,000 pixel-wide image compiled from 36 photos that took one minute to capture. They used two Hasselblad H4D-50 cameras with 50 megapixel digital backs and, camera geeks, a 150mm lens on top and 100mm lens tilt shift adapter. Both cameras were mounted vertically on a tripod and rotated at 10 degree increments to take the pictures.”
8.195 people are tagged as we speak, has it been confirmed yet that’s a record?
September 6, 2010
0 Comments
Nice work from Allstate Motorcycle insurance, pretty impactful way to convey their message I would say. Click on the image for the video.
[Via Fubiz]
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