Ferrari is launching the new Ferrari GT in a few days. Now this is not something I would follow normally, but the teaser campaign site is interesting. Simple but pretty execution where Ferrari for once uses it’s typical engine sound to promote one of their cars.
Well I liked it, still short of cash to buy one though.
Brilliant. The toilet in a nightclub in Hamburg was specially prepared so that after entering the toilet, the lights would go out and the room would be bathing in blacklight… highlighting a bloody crime scene in the room. All of this to promote the exclusive thrillers on 13th Street - the action and suspense channel. I’ll say it again: brilliant.
[Via directdaily]
When brands make that step to be more social and decide to let go of control, we should applaud that. Sometimes we tend not to notice this, and focus just on those brands (still the most) that don’t get it at all.
Club Med is making a first step to engage with the community and in a very nice and smart way if you ask me. Interel - Club Med’s PR agency - worked with Caroline ‘Rolling Talks’ Maerten and Adhese for this first campaign. They asked blogger/photographer Ine if she was interested in going to Chamonix to one of the Club Med Villages. Nothing extraordinary here, but the nicest part of all this is that a special banner (developed by Adhese) is showing the latest updates of this trip tapping into Ine’s Twitter and Flickr stream. These banners are shown on a selection of Belgian’s most important blogs.
Here are 2 screenshots of that banner:
I don’t know about you but I think that Club Med has made a very smart move here. And the choice of Ine as the blogger to be invited is a very important part of this smart move.
Congrats to Caroline for setting it up with the agency and for Adhese to keep innovating, also within the banner.
John Dodds wrote down a good ‘description’ of what marketing really is as a response on the ‘marketing is the price you pay for creating mediocre products’ statement that was repeated heavily at SxSW.
“Marketing is not an expense, it’s an investment cost that is inherent in the creation of your product/service from development through promotion and distribution and on to the sales experience and post-sales service. That’s a subtle accounting distinction but a crucial one. The price you pay for not understanding marketing is much worse than mediocre products - it’s commercial extinction.”
Make sure you read the whole post, as I think it’s spot on!
Just found this image and many more on a new blog called Photoshop Disasters, a destination I would recommend to all designers to bookmark. If ever you’re finishing some late job, tired, … take a look at this blog and you’ll get some energy back to finish in style. And not like how some of the work you’ll see here.
[Via Adverblog]
A bit more than 3 weeks to go to Blogger Social in NYC, a unique gathering of mainly (but not only) marketing & advertising bloggers from across the globe. With just over 80 attendees and a fun agenda of events this is really something a lot of us are looking forward to for many months.
There’s one downside to it though, and that is that it takes place the exact same weekend as the Tour of Flanders, the classic of all classics in road cycle racing if you ask me. The race, first organized in 1913, is an experience of its own and (trust me) appeals to everyone who is up for a heroic day of sports. With many steep hills, often paved with cobblestones over a distance of approx. 260 kilometers… it sure isn’t just a race like any other.
I’ve watched the race on television for as long as I can remember, most of the time with a bunch of friends, and for the last few years we’ve been going to the ‘Muur van Geraardsbergen’ (or ‘wall’ of Geraardsbergen) to watch it live, courtesy of Lotto. With several thousands of people at the key positions of the race and close to a million people over the whole length, the ambiance is incredible.
So not this year, and the Social will rock for sure, but a part in my heart will miss this raceday a lot. I’m sure Tim ‘Masiguy’ Jackson understands ;)
Here’s a great ad from Het Nieuwsblad (newspaper) for their upcoming coverage of the Tour of Flanders.
We all know Dove’s campaign for real beauty and that there have been quite some spoofs on this, but none as good as this one I think.
[Via Be.Interactive]
I have no idea what this campaign was for, but I kinda liked the idea. Maybe it’s from the billboard company, to fill up unsold billboards? Anyway, it’s a sign, that much is clear :)
- Photo from Armante
[Via Billboardom]
Lovely day here in London today, big difference with last week when I planned on flying here but didn’t make it because of the fog at LCY. I can tell you, spending like 5 hours at the Antwerp Airport for nothing is really no fun at all. Meeting up with the zerofinfluencer this evening, so it’s going to be a good day today.
Video found via The Kaiser (who doesn’t seem to have such a good day today).
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