'Cross The Breeze

Launching a unique duo iPhone app

April 5, 2011 by Kris Hoet 1 Comment

Yesterday we launched a new iPhone app for Nutricia. In a new approach to support moms even more we’ve created with Nutricia this new app that helps to get dads more involved in addition of moms tracking their pregnancy.

Another pregnancy iPhone app you say? That’s what we though as well and therefore we’ve taken the new approach to involve dads because ‘Baby Connection’ works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phones. The app can also transform the two iPhones into one big screen. More about that in the video below:

To launch Baby Connection, we came up with an idea to make men pregnant… well kinda. You can see what we did below:

advertising, ageofconversation, consumer, creativity, duvalguillaume, marketing, mobile, technology, video

app, application, babyconnection, iphone, nutricia, pregnancy, pregnant

Step into this TV ad…

March 3, 2011 by Kris Hoet 3 Comments

We’ve launched 2 new campaigns for AXA during the last few days. In line with our “i-Ad” campaign using digital to make a print ad come to life, we’ve now come up with an idea to get more out of a TV commercial using a QR code. The code doesn’t serve as a link to a nice extra piece of information, it actually let’s you enjoy the full story. Check it out in the video below.

Only a few days earlier we also launched a campaign for AXA’s new renovation loan, using a billboard on which we’ve created a QR code with 3.800 paint pots. Quite a bit of work as well to make that one happen :) See video below.

advertising, duvalguillaume, inspiration, marketing

advertising, axa, bank, campaign, duvalguillaume, featured, iad, imercial, marketing, paint, qr, renovation, tv, video

The crying invoice

November 29, 2010 by Kris Hoet 2 Comments

Did you know that 1 in 3 invoices in Belgium are paid late? That brought us to the idea for this campaign we created for ikki, a new service of USG People developed to support freelancers. From now on invoices will never go unnoticed again: the crying invoice.

Hats off to my colleagues at Duval Guillaume who developed the idea.

advertising, beta, creativity, duvalguillaume, marketing, pr, technology, video

advertising, belgium, campaign, duvalguillaume, freelancer, ikki, invoice, usg, usgpeople

Check out Alfa Romeo’s MiToManiacs

October 4, 2010 by Kris Hoet 0 Comments

Last week we launched a new campaign for Alfa Romeo: MiToManiacs as part of the Alfa MiTo launch. MiToManiacs is a nonstop race that will take you from site to site via banners. The best and fastest banner-racer will actually win a real Alfa MiTo.

And like all good games, there are some shortcuts built in. Depending on the co-driver you chose, you can unlock some shortcuts. I’ll give you one, in the scene above you can actually follow a different way to avoid being annoyed by the octopus.

Game on! I’ll tell you, you will need some practice and find those shortcuts if you want to get into the top 10.

Thanks to the people from Clint.be for the collaboration on this one.

advertising, belgium, duvalguillaume, games, inspiration, internet, racing

alfa, banner, clint, game, mito, mitomaniacs, online, race

The promise of interactive television (part 2)

September 27, 2010 by Kris Hoet 2 Comments

There are 3 reasons I once decided to get a digital television at home:

Better quality. Especially with one of those fancy new full HD screens that’s a much better experience.
Comfort features. Think about the EPG, easier recording, movie rental, …
Interactivity. Push the red/blue/whatever-color button and you will get a richer experience

The end score, 2 out of 3. I don’t know how it is in the rest of the world, but in Belgium interactive part is pretty nonexistent. I’ve used the red button less than 5 times in the 3 years I’ve got digital tv at home. It was always a disappointment. Useless information, bad experience, ugly, … Content makers nor advertisers seem to show any interest in it. Too bad because I had really high hopes for this. It’s pretty easy to imagine how this could be used in many really cool ways. Didn’t happen.

When I read about the My Generation iPad app from abc it sounded like they built an app to do what interactive tv couldn’t. The same promise all over again, but you’ll need another device to experience it. And only with My Generation on abc.

Don’t get me wrong, I think these are cool evolutions. I’m just wondering why none of the richer tv experiences have ever really succeeded without the help of peripheral devices. Sounds like a missed opportunity to me for television makers.

Anyway, good stuff from abc. Curious to see how this will evolve further. What do you think?

advertising, belgium, consumer, electronics, software, technology

abc, app, digital, interactive, ipad, mygeneration, pvr, television

Using digital to make print come to life

September 27, 2010 by Kris Hoet 0 Comments

I didn’t have time last Friday to post it when this campaign was launched, so I’m bringing it to you know. Our client AXA launched their new iPhone app which helps you out when you have a car accident, making sure you deal with it in the right way. Since this is the first app to deliver such a service in Belgium, we wanted to find an innovative way to promote it as well. Here’s what the team created:

advertising, belgium, creativity, duvalguillaume, inspiration, marketing, presentation, technology

advertising, app, axa, duvalguillaume, inspiration, insurance, iphone, newspaper, print

Size does matter

September 20, 2010 by Kris Hoet 0 Comments

[Via More Minor Issues]

advertising, consumer, infographic

alfani, brands, ck, clothing, dockers, gap, h&m, haggar, size. style, waistline

Apple iSad

September 20, 2010 by Kris Hoet 0 Comments

I was just reading this:

“Apple issued a cease and desist letter to Newsday regarding their iPad app commercial. The commercial essentially showed how the iPad can’t completely replace newspapers as the screen will shatter when your hit flies with it. Long story short, Apple doesn’t want their iPad’s glass getting shattered as a newspaper app commercial.”

Is that true? Because of this ad?

You have to be kidding. Really Apple, sometimes you can be so small. Small-minded that is.

advertising, consumer, electronics, gadgets

advertising, app, apple, commercial, ipad, legal, newsday

Talking tree

September 19, 2010 by Kris Hoet 0 Comments

Really nice campaign for EOS magazine from our friends at Happiness creating some good buzz for the moment.

“Eos has launched “Talking Tree”, a campaign that turns the environmental debate on its head by giving a voice and “feelings” to a 100 year old tree living in living in Bois de la Cambre, on the edge of Brussels. The tree has been hooked up to a fine dust meter, ozone meter, light meter, weatherstation, webcam and microphone, providing regular updates to followers through YouTube, Flickr,Twitter, Facebook and Soundcloud.”

I think the website isn’t the best part of the whole campaign but other than that, definitely worth checking out.

advertising, belgium, creativity, inspiration, internet, social media, technology

advertising, brussels, campaign, eos, happiness, inspiration, magazine, talkingtree

It’s possible!

September 17, 2010 by Kris Hoet 0 Comments

Simple but powerful idea, very well executed. From Leo Burnett, Manila.

“As part of its promotion effort in Philippines, Coca Cola wanted to convey the message that Make everything possible. So, they build this reverse pyramid, in stores store, indicating the supremacy and uniqueness of the brand over the competitors.”