BBH London Chairman Jim Carroll wrote an interesting piece about the ‘Creative Enemy N.1′. What is really the biggest enemy of realising creative ideas? Is it design by committee, pretesting, procurement, corporate culture, …? Jim believes that it’s actually your own intelligence. That all great communication is actually flawed in some way and that our […]
There was an interesting article in Slate a few weeks ago about the bias against creativity, about the fact that most people say they like creativity but that the truth is we really don’t. And since I work in a creative agency often presenting creative ideas to clients the theory based on a 2011 study […]
Here’s some new work from our agency. These specially crafted billboards are the ideal way for Coca-Cola to help you celebrate Christmas. “As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we […]
Coca-Cola’s Jonathan Mildenhall, responsible for global advertising strategy & content excellence, has his part in making sure Coca-Cola became the Cannes Advertiser of the year in 2013. His Content 2020 manifest (part 1 | part 2) which was shared at the Cannes Lions a few years ago inspired more than just the marketers at the […]
Nothing serious, just fun. But recognisable nevertheless. Nice work from Zulu Alpha Kilo.
[Rant alert] Seriously. I’ve had it with this gratuitous expression. I get it, we all get it by now don’t we? There’s no reason for every presentation to feature a slide with this so called knowledge and then someone in the audience will tweet it and it’ll definitely generate a few retweets. And every time […]