RiskAhead

Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business.¬†One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy is […]

share rate

Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.

Rebirth of Advertising

A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it is actually a great time to be in advertising today. That is if you don’t think about advertising as the […]

Trott Hagarty

How does bravery define great work, that was the question from David Droga to this panel of industry legends at Advertising Week Europe earlier this week. Here’s what John Hegarty had to say about that. He doesn’t like the word ‘bravery’, linking that directly to an element¬†fear and nobody wants to be afraid. Firstly, he […]

Curiosity

The first question our strategy interns will ask when they start here will almost always be: “what makes a good strategist?”. There are many answers to give to this question but I will only give one: be curious. I am convinced that this is the first and most important quality a good strategist must have, […]

GenericBrandVideo

This Is a Generic Brand Video. It is. Just see for yourself.

audience

Activities not audiences. Russell Davies wrote an interesting post about how organizations are thriving upon ‘marketing thinking’ and how digital breaks most of that traditional thinking for good. It’s not about technology, it’s about a change of mind. “An ‘audience’ is an organisational convenience from a broadcast age. It’s a reasonable way of segmenting the […]