advertising « ‘Cross The Breeze

What a ride!

12 07 2009

The last 2 months have been kinda crazy. After my last day at Microsoft, I started jobhunting right away, jobhunting new style that is – using my blog, Twitter, LinkedIn, … and every other network that could help me spread the word. Interestingly enough it all became a bit of an experiment along the way as well, like when I introduced the #hirefriday tag, but nevertheless still a rather unpleasant reality of being unemployed during a crisis. Lucky enough for me things paid off rather quickly and 5-6 weeks after my last day at Microsoft I started working again.

My new home is Duval Guillaume, an idea-centric communications agency with offices in Antwerp and Brussels. Since 3 weeks you can find me in the Brussels office (photo below) as the new head of strategy there. But more on what I’m doing there in future blogposts.

A lot of people have been very helpful during all those weeks and I’m very thankful for that. I realize I have been pretty silent on this blog during most of that time but we’ll be going to a more regular rhythm again soon. First I need to change a few things here, for one I should really get that self hosting thing going (yeah I know it’s not the first time I talk about this).

Comments : 3 Comments »
Tags: advertising, agency, duvalguillaume, hirefriday, jobhunt, microsoft, twitter
Categories : advertising, belgium, branding, inspiration, marketing, media, microsoft

Not making any money on this either

28 05 2009

The great thing about analogies is that when you place a certain situation into another context or circomstances it often helps to make things understandable. This video is doing a great job at that, showing something that is very common between clients and agencies today into a fresh context… have fun ;)

Comments : 3 Comments »
Tags: advertising, agency, analogy, client, fun, parody, video
Categories : advertising, fun

Checkmate

16 04 2009

Who says you cannot do funky advertising on billboards anymore. You gotta love stuff like this, I know I do :)

Via Absoluut Matth

Comments : Leave a Comment »
Tags: advertising, audi, billboard, bmw, checkmate, santamonica
Categories : advertising, bringtheloveback, inspiration, marketing

I think we’re in a viral

26 03 2009

Just loving this one for Mini, superb! Nice take on ‘viral videos’ :)

Via Brandflakes for Breakfast

Comments : Leave a Comment »
Tags: video, advertising, viral, mini, clubman
Categories : advertising, bringtheloveback, fun, video, viral

Generation movie project

23 03 2009

This has been sitting in my drafts for a while, that’s what happens when you don’t get time to blog for 2 weeks. Proximus Generation is a youth oriented mobile subscription from Belgium’s largest mobile operator. To promote this service Proximus will crowd source it’s latest tv commercial, here is the explanation (which is also the current tv commercial for the whole project):

Want to be part of an ad that will most definitely get a lot of airtime? Here’s your chance: Generation Movie Project :) The website loads rather slowly unfortunately, but still nice work by Famous.

Comments : Leave a Comment »
Tags: advertising, commercial, famous, generation, proximus, tv
Categories : advertising, ageofconversation, belgium, community, inspiration, mobile, social media

Microsoft Advertising

5 03 2009

Although most of my work is related to some of Microsoft’s biggest consumer brands such as Windows Live, MSN, etc I also do (more and more actually) work for Microsoft Advertising. What does Microsoft have to offer to advertisers? Many of you might remember “Bring The Love Back”, today we have created another little 90 seconds video that explains a bit more what it is we do at Microsoft Advertising, check it out:

I’ve also set up a Twitter account for Microsoft Advertising Europe, offering another way to get in touch with us so follow us in case you are interested in advertising and curious about what we have to offer.

Comments : 6 Comments »
Tags: advertising, bringtheloveback, microsoft, video
Categories : advertising, bringtheloveback, community, internet, marketing, microsoft, social media, video

Mini augmented reality

10 02 2009

Mini has created a fantastic ad that is truly engaging using some augmented reality technology. Just watch this:

Comments : 2 Comments »
Tags: advertising, augmented reality, mini
Categories : advertising, bringtheloveback, electronics, inspiration, marketing, technology, viral

Some IKEA for the Oval Office

19 01 2009

In the newspaper (Het Nieuwsblad) this weekend: “American Government shops at IKEA”:

“They might be driving in expensive cars, but when it comes down to furniture it seems that some people in the US government have a slightly less expensive taste. The people in this government limo have clearly gone to IKEA.”

Oh yeah? Apart from overly exaggerating with the eye-catching title I doubt if any of this is true, especially since IKEA is running this campaign as we speak… makes it quite a coincidence don’t you think? Kudos to IKEA though ;)

Comments : 2 Comments »
Tags: furniture, gov, guerilla, ikea
Categories : advertising, consumer, design, fun, guerilla, inspiration, marketing

Turn on the pre-recorded website

8 01 2009

My buddy Matth just IM’ed me this one, a pretty engaging promotion from ING for their Lion Deposit. I reckon it’s not easy to make promotions for banks these days given the whole sector lost quite some trust with their customers… like me for instance.

I won’t say too much about it as you have to go see for yourself but know that not all is in English (although you’ll get the idea). I especially like the banner girl… and her preference for Yahoo! banners, as they are bigger and allow for more creativity. You’ll :)

And yes I know similar things like this have been done before, but that doesn’t mean this doesn’t work. I watched it until the end… and I even clicked. Was this created by Emakina? Job well done to whomever did this anyway!