Coca-Cola’s Jonathan Mildenhall, responsible for global advertising strategy & content excellence, has his part in making sure Coca-Cola became the Cannes Advertiser of the year in 2013. His Content 2020 manifest (part 1 | part 2) which was shared at the Cannes Lions a few years ago inspired more than just the marketers at the […]
Nothing serious, just fun. But recognisable nevertheless. Nice work from Zulu Alpha Kilo.
[Rant alert] Seriously. I’ve had it with this gratuitous expression. I get it, we all get it by now don’t we? There’s no reason for every presentation to feature a slide with this so called knowledge and then someone in the audience will tweet it and it’ll definitely generate a few retweets. And every time […]
The big idea is dead. To quote Patricia McDonald in a recent Campaign article: “In recent years, the “big idea” has often seemed to epitomise everything wrong and backward-looking about our industry.” And that’s indeed true. In the traditional sense of a 360 campaign, the big idea was to be found in the 30″ commercial […]
Interesting piece in HBR on building high-performing digital teams: “Hire people who are omnivores, not vegans. Digital is part technology, part content strategy, part marketing art — and science. People who very strongly identify with only one piece of the equation will struggle on a high-performing digital team. Over the past decade skills within digital teams […]
A while ago I did this interview for a new venture of mine (Belgian Cowboys) with Johan Van Dyck. Now before you walk away because you have no idea who that is, you should hear me out. Johan used to be the CMO of the brewery Moortgat which is most known for beers such as […]