innovation2

Interesting take on innovation and originality on aeon.com: “… according to a cluster of like-minded researchers, we’ve misunderstood how innovation really works. Throughout human history, innovation – including the technological progress we cherish – has been fuelled and sustained by imitation. Copying is the mighty force that has allowed the human race to move from […]

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Tom Goodwin wrote an interesting piece for The Guardian where he talks about how to reinvent the agency structure. No rocket science but I think it’s an interesting take on the the current ‘structure’ if there is one and at least it does away with the classic ad agency / digital agency split in a way […]

RiskAhead

Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy is […]

JoiIto

In one of the best talks at this year’s TED Conference in Vancouver, Joi Ito (Director of MIT Media Lab) said the following: The idea is that the cost of writing a plan or mapping something is getting so expensive and it’s not very accurate or useful. So in the Safecast story, we knew we […]

share rate

Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.

Rebirth of Advertising

A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it is actually a great time to be in advertising today. That is if you don’t think about advertising as the […]