tumblr_lbcdroLUYE1qz6pqio1_500

I just finished reading Steve Jobs’ biography. It took me a while to read it but I’m happy I bought it. I wasn’t all that sure in advance, and not because I used to work at Microsoft once, but because I just didn’t want to read a book about how great everything at Apple really is thanks to the genius etc etc.

It’s not at all like that. The book manages to give a very real – at least it feels that way – image of Steve Jobs and very human, much more human than how your regular fanboy will be talking about him. And that made it interesting. You get a better idea of how he really was, about the things that made him great, about the people that have been his mentor, about how he often wasn’t really such a nice person, about the genius, …

I made quite a few notes while reading the book, notes about things and ideas that I recognized or that I should look into a bit more. One of those things was the Apple Marketing Philosophy that was written down by Mike Markkula. Short but crystal clear.

  1. Empathy – that intimate connection with the feelings of the consumer to truly understand their needs better than any other company
  2. Focus – eliminate all of the unimportant opportunities in order to do the best job possible
  3. Impute – a company should convey its values in everything it does, from packaging to marketing because ‘people do judge a book by its cover’

You should read the book. Seriously. Not because you want to find out what an epic genius Steve was or anything like that – but because just like Steve you should steal from the best, see things with new eyes, work hard to make them different and don’t stop until they’re perfect. Respect.

My next book? Indeed – Steal like an artist, by Austin Kleon.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

Category

art, books, creativity, design, electronics, inspiration, strategy

Tags

, , , , , , , , , ,