We’ve launched 2 new campaigns for AXA during the last few days. In line with our “i-Ad” campaign using digital to make a print ad come to life, we’ve now come up with an idea to get more out of a TV commercial using a QR code. The code doesn’t serve as a link to a nice extra piece of information, it actually let’s you enjoy the full story. Check it out in the video below.

Only a few days earlier we also launched a campaign for AXA’s new renovation loan, using a billboard on which we’ve created a QR code with 3.800 paint pots. Quite a bit of work as well to make that one happen :) See video below.

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  1. [...] are doing the same – here’s a great example from Kris Hoet on what AXA Bank is doing – and adding images and commentary on what they’re [...]

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  2. [...] are doing the same – here’s a great example from Kris Hoet on what AXA Bank is doing – and adding images and commentary on what they’re [...]

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  3. [...] are doing the same – here’s a great example from Kris Hoet on what AXA Bank is doing – and adding images and commentary on what they’re [...]

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

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advertising, duvalguillaume, inspiration, marketing

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