thefuturebelongs219.jpg

Nobody else wants it.

This is without a doubt one (of many) personal favorites out of all the cartoons Hugh MacLeod has created in the past x years.

I think there’s a lot of simple truth in this one. Every day/week/month I see innovation that impacts the business I am in and which found its origin in technology, software development or something like it. And then I’m not only talking about pure technology innovation but also about innovation of business processes, creative thinking, etc.

An obvious one is about how technology is driving change in the media landscape. And then especially when you think about how long existing ‘traditional’ media are transforming, not just the new media that gets added. Particularly the interactive tv experience is something that fascinates me a lot recently. In this domain several big players are active – television manufacturers, service providers, content networks, … – and yet somehow I believe the main innovation will come from outside, from a few geeks in the corner that will really create a richer tv experience using a tablet device or whatever. They can think without bounderies of current business processes, revenue management, … no old business models to try to protect. There’s a lot of cool stuff out there already.

Another recent example of technology driving change, and this time in business thinking is Agile Strategic Planning, really interesting stuff if you ask me. This whole idea is an answer to changing consumer/brand needs but is based on a concept that has been used (by some) in software development for almost 10 years now. Neil Perkin used the following quote in a recent post while trying to explain the need for this agile thinking:

“Our structures need to be more speedy. Speed used to kill now lack of speed kills. Lets have organizations that can iterate quickly and empower its folks to make decisions. Percolating decisions up and down an organization makes little sense”

Agile strategic development, adaptive marketing, lean planning, … all terms that highlight more or less the same thing. We have to start thinking in ways that allow for much more iterations and changes while the process is ongoing. A new kind of strategic planning that is heavily influenced by concepts developed in software development.

Just 2 examples in my area of interest that came to mind when I saw this cartoon again. But yeah, the future belongs to the geeks, I’m sure of that.

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Join the conversation! 2 Comments

  1. “We have to start thinking in ways that allow for much more iterations and changes while the process is ongoing.” – Yes, right on Kris!

    Reply

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

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creativity, inspiration, quote, strategy, technology

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