September 17, 2010
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Simple but powerful idea, very well executed. From Leo Burnett, Manila.
“As part of its promotion effort in Philippines, Coca Cola wanted to convey the message that Make everything possible. So, they build this reverse pyramid, in stores store, indicating the supremacy and uniqueness of the brand over the competitors.”
[Via ADpunch]
September 17, 2010
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The YTTM offers an interesting way to watch videos from a specific year in between 1860 and 2010. Pick a year and choose one or more categories (video games, television, commercials, …) and you get a video that fits the selection.
Let’s find out what happened in 1973 – the year I was born in case you were wondering ;)
[Via The Denver Egotist]
September 16, 2010
2 Comments
Well at least that’s what I think it does. When I first read about this Firefox/Chrome plugin I thought it would be something similar to Weblin, a service I blogged about in 2007. Luckily it’s not the same. For one Weblin wasn’t as cool and interesting as I first thought and is in de deadpool by now and Glass has a different offering so let’s give that a try.
“Glass is a browser add-on that lets you share experiences and not just content. We’ve created a virtual sheet of Glass that lies over the entire internet that’s yours to affect. You can share your thoughts about anything on the web, right in the moment, by literally placing notes, (highlighting text, and even placing pictures and videos – to come soon) on top of any website and share those thoughts with only those you choose. We let you share the moment and thought together as an experience.”
I’m not sure actually if it has a benefit to share websites/comments the way Glass wants you to, but I got to have some friends on Glass first to figure that one out :) See it in action:
Glass is still in beta (invitation only) but I could still use the invitation code offered by The Next Web in their post about Glass so can you (code = thenextweb). If that doesn’t work anymore, I have 5 invites left so give me a shout if you need one of those.
That way we can both find out if this is a keeper or not.
September 16, 2010
1 Comment
For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that.
During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologic they figured out a way to embed user data in IDF bracelets, and thus allow people to “Like” real world objects, places and events spreading the word about it on their facebook accounts.
“The implemented these facebook-bracelets at the Coca Cola Village, a watersport, sunbathing, gameplaying amusement park activity-thing for teenagers. When the guests arrive, they are given a bracelet ID which transmits an RFID signal, which they program with their facebook login. They can then “like” activities and places in the real village, and their actions show up on facebook. Teenagers are driven by vanity like everyone else, so there was a photographer present as well, if you wanted to tag yourself in any given image all you had to do was wave your ID bracelet to the photographer.”
Probably sometime during the same period, Diesel introduced Facepark aka The Analog Version of Facebook as part of the Be Stupid campaign. Go outside, speak with actual humans ;) Definitely my favorite of all these examples btw, just watch the clip if you haven’t seen it before:
As part of that they also invented the Facebook Ass Status, no sign of that being used within my network yet though :)
The last example to pop up onto my screen is this one from Saatchi & Saatchi in Budapest: Taking Facebook to the streets for T-Mobile:
“At a busy downtown square in Budapest, they painted a Facebook wall(it was not an LCD screen). when users update messages on the online, they will manually place the messages with caricatures on this street wall.”
Not the most brilliant example if you ask me. Anyway, if you’ve seen other examples that would fit this trend, let me know in the comments.
September 14, 2010
1 Comment
Check out this presentation from Simon Sinek at TEDxPugetSound, asking if you know the ‘know why’ you do business as it is the biggest reason why people will get inspired by your brand. Many of us know what we do, or how we do it… but do do we know why?
It’s an important question we ask our clients at the agency as well, a question of which Guillaume Van der Stighelen talks about a lot in his book ‘Hero Brand’ (unfortunately only available in Dutch). Here’s his take on the video:
“Companies love their know how. They are very proud of it. So proud that it often is the focus in their advertising. “Look how well I’m good at doing this. Much better than my competitor.” But in communications, consumers aren’t that much seduced by those kind of arguments. They are much more interested in your intentions.
In the book “Hero Brand”, I have explained the parallels between becoming a public hero and becoming a brand. One of the things we learn from heroes is that they rarely talk about how good they are. You never heard Superman say: “look at my biceps! I am so strong! I can lift a building!”. Nobody ever heard Einstein say: “I am much better at inventing theories about the universe than anybody else!”. Real heroes talk about something else. They talk about why. Why the things they do are important for a better world.”
September 13, 2010
2 Comments
I have seen this little ad about 3-4 times now and I agree. It’s cute and quite funny actually. I think the guys/girls of Samsung Mobile did a quite good job on this one. Like.
Also check out the website that goes with it: http://galaxys.samsungmobile.com/
Maybe the Windows Phone 7 team should take a look at this as well. I would really love to give the new WP7 a swing once it’s released to market, but it’s not their ads that made me want it. Really not.
September 13, 2010
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In September ‘06 I wrote a post called ‘It’s violent out there’ in which I wondered why so many articles online are about companies and web services instantly declared dead when some competition appears. The recent ‘The Web is dead’ post of Wired inspired Harry McCracken of the Technologizer to highlight the same point as I did a few years ago, but much more visually. Enjoy.
“For years, once-vibrant technologies, products, and companies have been dropping like teenagers in a Freddy Krueger movie. Thank heavens that tech journalists have done such a good job of documenting the carnage as it happened. Without their diligent reporting, we might not be aware that the industry is pretty much an unrelenting bloodbath.”
September 13, 2010
1 Comment
When we think about mobile today, we think about the iPhone. And if you’re lucky we think about Android as well. But as this presentations shows (once more) that is only a small percentage of the mobile market. Wouldn’t we want all (or at least most) mobile users to be able to experience ‘our offering’.
This presentation is a good eye-opener on the question we should all ask ourselves? Shouldn’t we make the mobile web more inclusive? And how would we go about to do that?
September 11, 2010
3 Comments
I picked up my copy of Office 2010 on Friday (was still on the beta which was about to expire) and decided to do a full clean install instead of just re-installing Office. Here’s an overview of all the stuff I installed, do you think there’s a piece of software I’m absolutely missing?
Windows 7 64-bit
Office 2010 Professional
Seesmic Desktop 2
Dropbox
Windows Live beta (Messenger now incl Facebook chat, Photo Gallery, Mail and Writer)
Microsoft Security Essentials
Chrome 6 (and extensions – Awesome Screenshot, Delicious, Instapaper, Postrank and Twitter Reactions)
Paint.NET
Adobe Reader
Zune
You’ll see no iTunes on my laptop. I am using it (much against my will though) for the iPhone and iPad but have it installed on a Macbook Pro for that. Have had a Mac for the last 15 years or so but don’t use them much.
September 10, 2010
2 Comments
Some inspiration for my ex-colleagues at Kinepolis? Stop motion video of a Human Pac-Man Performance by Guillaume Reymond, the 5th video of his GAME OVER Project.
“PAC-MAN was played by real human-beings sitting in a cinema: it’s the 5th video performance of the GAME OVER Project from the French-Swiss artist Guillaume Reymond. This stop-motion video was shot and played for the new ProHelvetia’s programme GameCulture at the Trafo cinema (Baden, Switzerland) on August 28th 2010. This giant game was played by 111 human pixels that has moved from seat to seat during more than 4 hours…”
[Via laughingsquid]
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