To quote a recent report of Trendwatching.com – let’s start with a definition: “Consumers’ ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect […]

Here’s a nice promotion our colleagues from the Antwerp office created for Alfa Romeo. During the Brussels Car Show they used their own ad space to give people a chance to put their current car for sale … so they can go buy an Alfa after obviously. Thanks Alfa.

Gosh. Would I love to see what we could do with this at the agency, out the current ‘review’ table – in the new one ;) [Via my buddy Steve]

Same country (same city even), same campaign idea, different brand, different agencies… 10 days apart. Like I said, what are the odds? Do like the idea though :) [Via adland.tv]

Wanted: experienced security personnel. [Via @heldenmerk]