Fun with IKEA?

December 20, 2009 by Kris Hoet 3 Comments

So you’re watching a movie, enjoying your night out at the movies, and then some nitwit in the audience projects the price tag onto the furniture in the scene you’re watching. WTF?

I find it hard to believe that this is true, but apparently it is. According to Buzzing Bees this is a campaign by DDB for IKEA which took place in cinemas in Berlin. The cinema visitors received IKEA catalogues when they left the theatre… so they could throw it back I suppose?

What do you think?

advertising, consumer, marketing, movies

berlin, cinema, ddb, ikea

About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

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Without interruption

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3 Responses to “Fun with IKEA?”

[wallie] Reply December 20, 2009 at 3:02 pm

I would recommend using Layar for it. (I want credit if you ever manage to sell this to a client ;-))
keyzer1 Reply December 20, 2009 at 5:28 pm

Over the edge if you ask me. I don’t think anyone who received a catalogue will think ‘Yay, let’s go to Ikea tomorrow’.
Piet Hadermann Reply December 20, 2009 at 10:42 pm

Talk about ‘interruption marketing’.
Cool idea, but it would probably make me want to kick the guy and I’d at least demand my money back.

Now, if ikea would give me a price reduction on my next purchase instead of a catalogue… that’d be something else…