'Cross The Breeze

Leon (age 64): the real fake candidate

September 28, 2009 by Kris Hoet 1 Comment

Before we go any further I need to ask you to take a look at the video below. This is the clip of an audition during the television program ‘So You Think You can Dance’ in Belgium. Never mind the language, just look…

Meet Leon. I suppose you noted the consternation of the jury not only when they saw a 64-year old doing an audition in what is basically a program targeted at youngsters, especially when they saw Leon end his audition with a split. The best of all this? Leon was actually entered into the competition by Milk (VLAM) as a part of the campaign they’re running to show that drinking milk on a daily basis will help you to stay fit and flexible.

Obviously nobody knew about Leon being part of an ad campaign until we (Duval Guillaume) revealed it after the show was aired on television. This was one of the first campaigns where I was part of the team that developed it so it was especially great for me to see the outcome of it.

To get the full picture of the campaign you should also take a look at the video below, this shows the initial commercial that was created for Milk a while ago and which has been on air earlier this year. The idea of doing something special with ‘So You Think You can Dance’ seemed a logical follow up on this ;)

I hope you like it, I know I do :)

advertising, belgium, marketing, media, video

dance, duvalguillaume, leon, milk, soyouthinkyoucandance, viral, vlam

Bill Presley

September 25, 2009 by Kris Hoet 0 Comments

Here’s one for all my ex-colleagues at Microsoft, nice campaign visual for CNA Stores.

The campaign has some other visuals in case you’re interested which you can check out here.

[Via Adpunch]

advertising, fun, microsoft

adhunt, advertising, billgates, billpresley, cnastores, elvispresley, microsoft

Mighty cool!

September 18, 2009 by Kris Hoet 1 Comment

It’s not the first time I blogged about Photosynth but what can I say, it keeps impressing me over and over. Here’s a new video created by the University of Washington of a Photosynth they’ve created of the old city of Dubrovnik based on pictures of the city found on Flickr. Just take a look and you’ll agree with me, this is mighty cool. New York anyone?

{Hat tip Steve Clayton]

cloud, community, inspiration, internet, microsoft, software, technology, travel

cool, dubrovnik, flickr, photosynth, rome

Crazy Carlo is at it again

September 17, 2009 by Kris Hoet 0 Comments

Checking out Crazy Carlo’s latest stunt – seen it yet?

Disclaimer: this video was made by Duval Guillaume, the agency I work for.

advertising, belgium, fun, racing, video, viral

crazy, hyundai, stunt, stunts, video

What the F**k?

September 17, 2009 by Kris Hoet 1 Comment

What the f**ck is Social Media: one year later. A presentation I suppose a lot of you have seen right now, as it was posted about 2 months ago and pretty much every blog on social media posted it by now. So why am I still posting it now then? Because only recently someone made me aware of the those 2 lovely kids on slide 5… those are mine :).

The photo was taken for the Age of Conversation ebook project.

ageofconversation, blogging, community, media, presentation, social media

conversation, kids, presentation, slideshare, socialmedia

If you printed the internet…

September 16, 2009 by Kris Hoet 2 Comments

Very nice infographic about what it would take if you wanted to print out all the content on the internet. Here’s one visual, make sure you visit CreativeCloud for more infographics about the topic.

design, fun, infographic, inspiration, internet, technology

infographic, internet, paper, print, stats

What cha doin?

September 13, 2009 by Kris Hoet 0 Comments

So what is it that you’re doing on the internet all day? Check this out.

10.24.2009

advertising, fun, movies, viral

humanrace, nike, nikerun

Gauging the internet

September 11, 2009 by Kris Hoet 1 Comment

I like simple things like this.

“The gauge is attached via a network cable to the internet where it monitors news and search results for “paris hilton” and “paris france” and displays an average result in real-time.”

[Via Microsoft buddy Steve Clayton]

art, beta, design, electronics, fun, internet

france, gauge, hilton, paris

Confusopoly

September 2, 2009 by Kris Hoet 0 Comments

Found this in a blogpost about a new mobile operator in Belgium. The word itself is coming from Scott Adams from his book The Dilbert Future:

“Adams introduced the word confusopoly in this book. The word is a combination of confusion and monopoly (or rather oligopoly), defining it as "a group of companies with similar products who intentionally confuse customers instead of competing on price". Examples of industries in which confusopolies exist (according to Adams) include telephone service, insurance, mortgage loans, banking, and financial services.”

Call it a little bit of Wednesday morning fun. I’m pretty sure most people will recognize this :)

fun, mobile

banking, confusopoly, dilbert, insurance, mobile, telco, telecom