Comments on: Online advertising in 2009

By: Kirsty Clegg

Kirsty Clegg — Fri, 26 Feb 2010 12:28:40 +0000

Hello, my name is Kirsty Clegg and I am a 3rd year Advertising & Marketing Communications student from Bournemouth University. I need to recruit consumers who show a vested interest in the following areas; online advertising, Coca – Cola online, Branded Content and online power of consumer.
Consequently these are the search terms I used to find your blog and am therefore keen to talk to you. This research is for my dissertation and so imperative to my degree.
Firstly, if you would be interested in airing your opinions about said areas please take a couple of minutes to fill out this questionnaire (http://www.surveymonkey.com/s/XGTK2ZN) simply to determine if your demographics fit with my research.
I would be incredibly grateful if you can take the time out to help with this, feel free to find me through my wordpress (www.kirstyyyyyy.wordpress.com)
Yours sincerely,

Kirsty Clegg

By: Hibben

Hibben — Fri, 14 Nov 2008 14:52:34 +0000

I totally agree with you that the economic downturn is forcing advertisers and marketers to think outside the box when planning their campaigns. I am the editor of Adcision Luxury Media’s monthly newsletter called The Luxury Letter and awhile back I actually wrote an article arguing essentially what you juse said, that there would definitely be change but hopefully a change toward the more creative. (you can check it out here: http://luxuryletter.wordpress.com/2008/07/29/the-luxury-market-stays-afloat-in-a-drowning-economy/)

Thanks for your predictions…. I certainly hope we are both right!

By: Momekh

Momekh — Mon, 10 Nov 2008 19:50:08 +0000

Hey thanks for the reply.
MS is such a big company with so many inroads in our daily lives, wonder how something like AdCenter (with I think 3 years into the game) are performing? After you mentioned it, I check out a bit about Adcenter so my information is exceptionally superficial, must admit.
And this ‘dogfooding’(something-like-Adsense), can I ‘test’it somehow? I checked out MS’s website on ‘publisher solutions’but oddly (‘shockingly’maybe the word, given the presence of MS), there is no news on how one can sign up or whether when one can sign up. Any news if I can test it on a few websites myself? (I fear you will suspect that I am playing the part of the wannabe-enthusiast; I fear that you may be right).

Other than that, this blog looks quite interesting, given the marketing stuff you talk about. The ad on the top of the bus was first ‘conceived’for client ‘The Economist’I believe and is a wonderful concept.
I think the challenge in online ad creation will be met with great success by a successful copywriter rather than a gifted art-director (strict differentiation here), given the ‘textual’nature of the Net (how text blends in more easily and how it can convey trust blah blah :) ).

I will end this now :/

By: Kris Hoet

Kris Hoet — Mon, 10 Nov 2008 10:09:18 +0000

@b: Totally. It’s sort of what I was trying to say :) I believe online advertising will still grow (although less than in 2007 and 2008) and that there will be again a shift from traditional to digital because of the recession.

@Momekh: First of all, welcome to this blog, hope you enjoy reading it. It’s true that Google changed a good part of the game in online advertising with Adsense/Adwords, but when I talk about online/digital advertising I’m thinking of a broader spectrum than just search related advertising (although it’s part of it). RE your other question, MS has a AdWords-like service which is called AdCenter (http://adcentercommunity.com/default.aspx) but it’s not yet rolled out globally yet and we’re just ‘dogfooding’a program that you could compare to AdSense which you can see here (left column): http://www.liesdamnedlies.com/ (good blog btw).

By: Momekh

Momekh — Sun, 09 Nov 2008 21:26:27 +0000

@b: That is what intelligent companies would (or rather, should) do.

The model that online advertising presents, really, it can’t get any cheaper than that. In fact, I personally think Google has set up the barrier to entry as such that any serious competitor to Adsense/Adwords has to give higher payouts to publishers and charge the customer(client) less. Basically, shrink their own margins.

What say you Mr Hoet? As this is my first comment on your blog, I would like to know not only your thoughts on my humble opinion:), but also would like to know what exactly is MS’s plan to get all them bloggers on board? Any link/you-own-post you can refer to etc?
(now that I think about it, my first comment has pretty much nothing to do with my request :/ )
God bless and good luck with the work,
:)

By: b-.

b-. — Sat, 08 Nov 2008 19:24:40 +0000

What about the shift from traditional – more expensive – advertising to more economical advertising online, as pressure on the margins increases. Companes might perceive it as a way to get their brand out of there, but at a lower cost.