http://crossthebreeze.com/2008/11/04/no-copy/ blog of kris hoet - geek marketer // change architect @duvalguillaume Sat, 26 May 2012 19:57:36 +0000 hourly 1 http://wordpress.com/ http://crossthebreeze.com/2008/11/04/no-copy/#comment-30935 Tue, 04 Nov 2008 21:38:12 +0000 http://crossthebreeze.wordpress.com/2008/11/04/no-copy/#comment-30935 Thanks for the pointer, added the book to my Amazon wish list… if the Mustang is in there as the way you mention it… that’s gotta be a pretty darn good book ;)

]]> http://crossthebreeze.com/2008/11/04/no-copy/#comment-30934 Tue, 04 Nov 2008 21:10:12 +0000 http://crossthebreeze.wordpress.com/2008/11/04/no-copy/#comment-30934 Have you read “The Fall of Advertising & The Rise of PR” yet? According to that book, Alka Seltzer has an amazing track record of innovative & memorable ad campaigns… and still they lose market share like Stevie Wonder does games of Charades. :-) A good read, that book, although subtlety is not quite the authors’ forte (to put it mildly). And hey, they claim that the Mustang is the only car brand that was properly launched, so you’re bound to like it…

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