“What’s to be learned? Blue Monster shows us that no matter how big or small the company that the world is a bigger place. And external influences can become internal influences. And it teaches us that if we are interested in the evolution of corporate culture, that symbols are important. If we don’t find our own—someone will find them for us.”
Even more, the Blue Monster became an example of how companies can embrace social media. It has become an example of how a company (or anybody for that matter) can benefit from letting go of control. Just read through Rohit Bhargava’s “Personality Not Included” for instance, or the more recent “Crowd Surfing” from David Brain.
Hell no, the Blue Monster is not dead – it’s alive and kicking, not only within the spirit of many Microsoft employees but also outsiders are starting to see change. And did you read Hugh’s 7th point? Well the Blue Monster is going to Paris… but more on that soon ;) For now, it’s just happy birthday.
My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me.
More at http://crossthebreeze.com/about-cross-the-breeze/