Comments on: Club Social http://crossthebreeze.com/2008/04/08/club-social/ blog of kris hoet - geek marketer // change architect @duvalguillaume Sat, 26 May 2012 19:57:36 +0000 hourly 1 http://wordpress.com/ By: Caroline Maerten http://crossthebreeze.com/2008/04/08/club-social/#comment-29473 Wed, 09 Apr 2008 10:27:08 +0000 http://crossthebreeze.wordpress.com/2008/04/08/club-social/#comment-29473 Thanks Kris. I feel deeply concerned by the ‘letting go of control’ you mentioned. Letting go is something very unusual for a lot of us, often linked to deep unconscious beliefs. Its often not easy to do at a personal level, let alone for a brand which identity is spread and conveyed by multiple human beings. I believe though that if you step willingly into the ‘let it go’ behaviour, you’ll find there’s no mistake, only experience. I’m learning everyday, with good and less good ones. One thing I’ve learned from this action: there’re so many interactions linked to human perceptions, its impossible to believe you’ll control everything (let alone think about everything). So I guess the only way to manage it wisely is definitely to learn to let it go :-)

]]> By: Kris Hoet http://crossthebreeze.com/2008/04/08/club-social/#comment-29472 Wed, 09 Apr 2008 07:42:28 +0000 http://crossthebreeze.wordpress.com/2008/04/08/club-social/#comment-29472 @Bart: For me the live part is especially cool because it shows Club Med letting go of control, more than just using the banner in a new way. I do agree we should ask the question about bloggers still being trustworthy, but in this case I think it’s ok… since it’s Ine. I mentioned in my post that I think choosing Ine was part of the smart move they made. Reason for that being that most of us know Ine and know her integrity as well. I do believe she might exaggerate a bit in the way she likes this Club Med trip (fair enough) but I strongly believe she won’t lie about anything. Still, you made a good point.

]]> By: sven http://crossthebreeze.com/2008/04/08/club-social/#comment-29471 Wed, 09 Apr 2008 07:27:00 +0000 http://crossthebreeze.wordpress.com/2008/04/08/club-social/#comment-29471 @ Kris : thanks for mentioning us!

@Bart : we’ll have a talk about that soon :-)

cu

]]> By: Bart http://crossthebreeze.com/2008/04/08/club-social/#comment-29470 Tue, 08 Apr 2008 21:57:24 +0000 http://crossthebreeze.wordpress.com/2008/04/08/club-social/#comment-29470 It’s great to see some innovation in banner advertising! Also the concept of combining an ad directly with a live testimonial is quite unique. But we’ve to ask ourselves whether a sponsored blogger is still trustworthy when being sponsored? As some advertisers are experimenting with sponsored posts in the Belgian blogosphere at this moment this is an interesting topic.

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