Archive | December, 2007

Performance

Once a year I need to talk about the song that made me choose the title for this blog, I just have to :) I think there are 2 types of music listeners out there. Those people for whom the lyrics make or brake the song and those like myself for whom it’s just how the song makes you feel. I hardly ever know what the song is about, even the ones I love… it’s always what feeling I get from listening to them.

‘Cross The Breeze from Sonic Youth (Daydream Nation) is one of these pure rock songs that I like and that unfortunately not that many people know… and heck, because they don’t like it probably. No worries, the next posts will be again about advertising, marketing and the lot but I had to share this one with you. My yearly Sonic Youth post ;) Enjoy.

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links for 2007-12-15

LeWeb3: the day after

Well, 2 days after to be correct. LeWeb3 2007 4th edition (almost sounds like a Microsoft product name) was good, it was very good actually. The location, program, food, networking, … it was all fine. I learned about the sofa2.0, wi-fly, pesos-dollar and much more. These are my impressions… (photo from Loic).

The stage

Online identity was a big topic at LeWeb3. It started during the first panel (Web2.0:The dark side) moderated by Laurent Haug, organizer of the LIFT conference, the talks about online identity. In this discussion we heard the panel’s thoughts about online identity vs real identity, anonymity, privacy, … which sort of came back later as well during a very interesting panel moderated by Mark Canter (Bringing Social to Software) where online identity portability between social networks was one of the things discussed. The anonymity issue was brought up by Jason Calacanis in his excellent keynote as well. You should definitely check these out once the videos go online.

Evan Williams gave an interesting view on how they started looking at the initial Twitter development, looking at the features they didn’t need rather than the other way around. He also mentioned how the idea of Twitter originated from the status message that exist in IM, too bad we’re not doing more with it in Live Messenger (I did a proposal for that internally a few months ago).

Next up, Hans Rosling. I was lucky to have a beer with Hans the night before in our hotel, thanks to Tom Raftery. Both the discussion in the bar (in which we also discussed how Belgium seems to be a good experiment to see if we really need a government in the first place) as his presentation where quite good. I wrote down one quote about globalization:

“France needs the world more than the world needs France”

It basically works for every country or institution, but still ;) Next up was Philippe Starck about sofa 2.0, I’ll spare you the details, just watch the video.

I didn’t go to the Netvibes party on Monday, but we had dinner and drinks with some of the folks of Shiny Media and Jeremy Wright which was quite good. Some people have fascinating hobbies :)

On Wednesday I saw Martin Varsavsky talking about the pesos-dollar (because of Euro vs Dollar value) and how he expects acquisitions from Europe in the US because of that. Then Jason Calacanis did a good keynote about the internet pollution, talking about spam and the responsibility of every service provider to do more against it (instead of just making money off it). Jason’s solution in all this is the human involvement.

After that Yossi Vardi entertained us with the Wi-Fly which I (again) you should just watch on video when it goes live. The last keynote I saw that day was Doc Searls on what happens when the users are in charge. He made a point about something most of us know, but I think it was the way he put it that made it extra interesting:

“It’s all about the relationships, the conversation and today advertising isn’t helping you to build relationships. It isn’t building conversations. Advertising today is only trying to benefit from the relationships and conversations.”

Yes, I enjoyed LeWeb3. And as usual, apart from the presentations I enjoyed meeting new people (who doesn’t). Just like last year’s LeWeb I met a of people (old and new contacts) with whom I hopefully stay in touch. Thanks Loic, Gerladine and crew. See y’all next year.

Here are some other good write-ups:

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links for 2007-12-14

links for 2007-12-12

Celebrity Worship Syndrome

I just received this email about a campaign from my Australian colleagues and I thought this one was definitely worth sharing with you. The team at Ninemsn have just relaunched their entertainment channel called The Fix and they did some great marketing to do so.

The Australian team hired this British woman below named Camilla Shadbolt (who has an uncanny resemblance to Victoria Beckham) to come to Australia.  There is tons of video footage of her arriving in Sydney and people absolutely thought that she was the real thing (her stay ‘happened’ to coincide with David Beckham’s soccer tournament in Australia).  Take a look at this video for instance.

TheFix

Camilla represents the face of real Celebrity Worship Syndrome obsession. Through the campaign Camilla will talk about her obsession and how sites like The Fix get her through her addiction, because they have all the latest on celebrities. In case you aren’t sure if you are maybe an obsessed as well, take this test to make sure: Are you obsessed? Obviously, when you do think you’re a celebrity, you can upload your image to the site and maybe win a trip to LA. There are some stunning photos from The Irish Hoff if you ask me :)

Off to Le Web 3

Leaving in a few minutes to catch my Thalys to Paris for Le Web 3. Just like last year we’re sponsoring the event with Microsoft (amongst many other sponsors) and I’m really looking forward to it. The program looks better than last year I must say and who knows, maybe we even get to see a politician (just kidding Loic ;)).

LeWeb3

Apart from the presentations, Le Web is always a great event to network and finally meet some of your connections face to face. I’m looking forward to meeting people like Laurent Haug, Nicole Simon, … and many others that way.

Yes, it’ll be good, I’m pretty sure of that. I’ll probably won’t blog a lot while at the event (probably use Twitter quite a bit more – my handle is crossthebreeze) but I’ll definitely wrap things up when I get back.  But as said, I’m pretty sure this one’s going to be good.

Cool stuff at Innovation Day

Last week I spent a couple of hours at Microsoft’s European Innovation Day. Apart from the presentations, there was a whole ‘trade show’ of companies from all over Europe showing innovative technology, all somehow based on Microsoft technology. Some if we already knew like Microsoft HD view with their ‘gigapixel panoramas’, Skinkers with LiveStation (new version coming soon), etc.

There were also some cool things that I had never seen before like the 3D flatscreen for instance. I have no imagery here unfortunately, but I just kept staring. Another very cool thing, distributed by the same company was this ‘virtual lego’ thingy. It had nothing to do with Lego, they just used it to show the capability of their software.

It’s quite tough to explain, maybe Luc who I joined at the event can do better then me, or Miel who filmed this. Look at the empty Lego box and how they add a 3D object to this on screen. Cooler even is it detects which Lego object is on the box which defines the 3D object they show (note: the 3D objects where created in advance). Anyway, too hard to explain, just give it this a look and let me know what you think.

InnovationDay

Think about what this technology can do for the traditional ‘shop window’ ;)

links for 2007-12-09

links for 2007-12-07

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