Comments on: Who comes up with this stuff? http://crossthebreeze.com/2007/12/28/who-comes-up-with-this-stuff/ blog of kris hoet - geek marketer // change architect @duvalguillaume Sun, 08 Jan 2012 09:28:33 +0000 hourly 1 http://wordpress.com/ By: Kris Hoet http://crossthebreeze.com/2007/12/28/who-comes-up-with-this-stuff/#comment-27953 Fri, 28 Dec 2007 18:25:25 +0000 http://crossthebreeze.wordpress.com/2007/12/28/who-comes-up-with-this-stuff/#comment-27953 Thanks for the comments guys, I was pretty I wasn’t the only one who though it was a silly ad.

@peter: good point about the competition that is announced in the commercial, I’m pretty sure nobody will recall seeing that. I only did after watching it again before writing this post.

]]> By: Bart http://crossthebreeze.com/2007/12/28/who-comes-up-with-this-stuff/#comment-27942 Fri, 28 Dec 2007 17:02:47 +0000 http://crossthebreeze.wordpress.com/2007/12/28/who-comes-up-with-this-stuff/#comment-27942 The Parking Lot develops concepts from the bigger ad agencies in Belgium so I doubt they came up with this idea.

]]> By: Buzzing Bees http://crossthebreeze.com/2007/12/28/who-comes-up-with-this-stuff/#comment-27928 Fri, 28 Dec 2007 14:18:27 +0000 http://crossthebreeze.wordpress.com/2007/12/28/who-comes-up-with-this-stuff/#comment-27928 I also saw it in a movie theater about two weeks ago, and it surprised me as much as you. Most of the audience that was present that night started talking about it immediately afterwards. That’s probably the strategy behind it, as cheap as it may be. The website is made by The Parking Lot, I suppose the clip is their work too.

]]> By: peter http://crossthebreeze.com/2007/12/28/who-comes-up-with-this-stuff/#comment-27926 Fri, 28 Dec 2007 14:15:38 +0000 http://crossthebreeze.wordpress.com/2007/12/28/who-comes-up-with-this-stuff/#comment-27926 Kris,
this is funny…. I was at metropolis last night too, finally going to see Ben X, and so I had exactly the same experience as you…
I don’t know who came up with it… but it’s a really really sad, stupid ad.
What was the “new, fresh & exciting” consumer insight for this one?

I wonder how many people will remember there was a game communicated in the spot…. SAD!

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