Archive | September, 2007

links for 2007-09-10

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links for 2007-09-07

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links for 2007-09-05

Open source marketing

While I was looking up some extra information for the presentation I need to do at the Social Media Forum I came across an older link that was on my blog’s ‘scrapbook’ for a while but that I hadn’t used so far.

The post that Valeria Maltoni wrote for the Blog Herald was called ”3 reasons why blogging is open source marketing” and the title immediately caught my attention. Valeria might not have been the first to use the expression ‘blogging is open source marketing’ but it was the first time I read it and I liked it, it sort of captures quite well the concept I think.

Here are the 3 reasons (and I’m sure there are more), read the full article to get the details: 

links for 2007-09-04

Sphere of influence (2)

This morning Gavin Heaton shared a little neat online tool with us on Twitter, called TouchGraph. In a blog post Gavin wonders if this is the tool that’ll allow you to calculate someone’s sphere of influence, which reminded me of this graph made by David Armano.

The whole thinking around influence interests me probably more than anything else, so I had to check it out. Here’s the graph for this blog:

touchgraph

First thought, it looks like a pretty neat application and I haven’t done testing it to be sure what exactly the benefits might be. It doesn’t look like the graphs your sphere of influence though. It sort of maps all kinds of links it can find for this url (it can do keywords as well by the way). On a personal level you see links to LinkedIn, my Blogger account, my other blog, … and as far as Kinepolis (which was my old employer). On a ‘content’ level you see links to a cluster around Sonic Youth, which is probably because the name of this blog refers to a Sonic Youth song. And then there are some more random links really only relate to some of the wordings on this blog.

So for now, a lot of random links mapped around a url or keyword if you ask me, but nevertheless pretty interesting to check out a bit more.

Overtaking myself

I’m pretty sure that before the week is over, this other blog of mine will have passed this one in traffic. The graph you see here is from the last 15 or so weeks, and shows this blog in blue and I Blog Mustang in red. I would never have thought this would happen, believe me.

image

The Mustang blog is more of a fun side project, on which I post only once a week maybe and with long periodes of no updates at all. But it’s been growing steady almost since day one. There are also a few curious differences between the 2 blogs. See the dip in the blue line for instance? That was a 2 week no-blogging holiday, which clearly impacts this blog but doesn’t change a thing on the other.

Some differences are maybe a bit more obvious, looking at browsers and operating systems for instance. On this blog 57% use IE and 33% use FF versus 73% for IE and 20% for FF on the Mustang blog. And I see 6% using a OSX on the Mustang blog versus 12% here. Windows Vista is around 10% on both.

Last but not least, although traffic is quite similar now, Technorati authority is way different. This blog has around 246 as I write this and the other one’s authority has a mere 10. It’s fine though, I do tend to believe I know something about marketing but I can assure you I know nothing about cars :)

Clearly a different audience on both, still I’m surprised of the growth over the last few weeks. Hopefully that 3rd little project will do the same (or even better). But more on that later.

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links for 2007-09-01

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