Archive | September, 2007

links for 2007-09-21

Halo 3 diorama

Even if you’re not a gamer, you should take a look at this. When I looked at this the first time I was wondering how they (AKQA) did this, and now I found out that it’s actually a real diorama they created for it, it’s even more impressive.

halo3diorama

If you are into gaming then take a look at these HD videos as well.

links for 2007-09-19

links for 2007-09-16

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Advertising irony

Found at Greg Verdino’s marketing blog. No need to explain I guess.

advertisingirony

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links for 2007-09-13

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Alien of conversation

I had great fun this morning when I noticed Luc ‘Mindblob’ Debasieux’ latest post this morning. He just took the Age of Conversation to the next level… Enjoy!

AlienOfConversation

Look at the PDF here.

links for 2007-09-12

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Essentials on engagement

A couple of days ago I stumbled upon a very good post on engagement that was written by Mike Arauz. I think someone passed it on via Twitter but I don’t remember exactly. In this post Mike writes about the three essential elements of engagement: relevance, utility and delight.

Relevance
How each customer’s choices are guided by myriad personal values and lifestyle circumstances…

Utility
How you actually want to make yourself useful by offering customers something they need…

Delight
Give your customers the pleasure of discovery…

Great post, read the details on Mike’s blog. It reminded me again of the ‘passion starts with two simple words‘ post Kevin wrote long time ago.

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