Essentials on engagement

A couple of days ago I stumbled upon a very good post on engagement that was written by Mike Arauz. I think someone passed it on via Twitter but I don’t remember exactly. In this post Mike writes about the three essential elements of engagement: relevance, utility and delight.

Relevance
How each customer’s choices are guided by myriad personal values and lifestyle circumstances…

Utility
How you actually want to make yourself useful by offering customers something they need…

Delight
Give your customers the pleasure of discovery…

Great post, read the details on Mike’s blog. It reminded me again of the ‘passion starts with two simple words‘ post Kevin wrote long time ago.