“Microsoft tonight unveiled the widely rumored revamp of its Live Search engine. Here’s a summary of the news”
“There are big changes underway over at MSN Video, some of which represent a real look forward for the industry. It’s hard to believe, and it isn’t pretty, but this is a site you’ve got to check out. The site’s design, full screen player and advertising m
“Halo 3 contains two new features in particular that are quite interesting, even if you’re not a gamer.”
“I couldn’t NOT go to the launch event for Halo 3 right here in Bellevue, Washington at our nearby Best Buy. Honestly, I was overwhelmed.” – MSFT colleague Laura Foy really rocks in this one
“Sony goes for the low end with its VAIO NR Series, and even though the company says these are the cheapest laptops it’s ever rolled out, they’re still graced with a unique textured finish that we haven’t seen on a notebook before.”
I got this letter today when checking into the Hilton hotel in Amsterdam (where the Social Media Forum Europe takes place) and part of that letter was too funny not to copy over here. Enjoy:
“All our rooms are equipped with Wireless High Speed Internet. You can easily install this on your laptop by connection through the wire available on your desk”
At least it works this wireless-internet-with-a-cable hence my ability to post this ;)
Last Saturday it was ‘Dag van de klant‘ again in Belgium, literally translated that means ‘Day of the customer’. This day is an initiative from Unizo (Organization for the Self-Employed and SMEs) and is a yearly recurring event and this year was the 20th edition. On this day, the small business thank their customers for their loyalty. Most of the time, that means you’ll get some chocolates, a rose, … when you buy stuff at the shop that day.
So what happened? On Saturday I went to the car-wash and received some car refresher (like a sample) when I paid. And on Monday I got some free chocolates thrown at me while visiting my bank to pick up my new Visa card. And that’s indeed the experience. Did I feel like being thanked for my loyalty Not really, I even had to ask why I got it in the first place. It was just that day where shops offer you a little gift, when you visit them… because it’s that day of the year again.
I think Unizo needs the rethink their concept as I get the feeling it’s a ‘little’ worn out. I can see how this idea made sense many years ago, but today it looks like many businesses are just part of this because that’s what everyone else does…. I remember how Lou Carbone said during his presentation at MIX07: “You cannot NOT have an experience”, and it’s clear that just organizing something called ‘Day of the Customer’ doesn’t make that customer experience a good one just like that.
Although it seems to be something mainly email marketers are focusing on, but it’s important for all marketing efforts. You need to have a link between the subject line and the message, between how you attract people to your message and the message itself. Especially in the times of viral marketing, you often see examples where the link is totally lost.
Here’s such a random example I got in my mailbox last week – that is traditional mail ;)
This is a postcard I received and it did draw my attention. I couldn’t remember one of my friends had gone to Rio on holiday or anything so I was curious to find out who this came from.
Big was my disappointment when I turned the postcard and saw it was an advertising for the Nearly New Car centers. I’ll translate the beginning, that’ll explain enough:
“We have arrived well in Rio. The weather is great but that is definitely not good enough to forget that the the July conditions at Nearly New Car still count this month. ….”
I gave up after reading that first line and threw it away (ok I made the scan first). This really doesn’t make sense to me, who ever came up with this?
Remember the video of a Ferrari crashing (lightly) when filming the new Project Gotham Racing 4 advertisement from a few months back? Well here’s the final version of the ad for PGR4 which features the non-crashing version of the stunt. Notably the comp
“Photowalking. A passion? An obsession? A disease? Maybe a combination of all of the above. I think of it more as a lifestyle, but when it gets into your blood it runs strong.” You got to love the man’s photos
“I heard an earful last night after my daughter’s Girl Scouts meeting, as a group of tweens and teens chattered about how much they like Windows Live Hotmail. These young “digital natives” had something important to say about the future of Windows Live an
“Hey Nielsen is a new online community that launches Monday from a somewhat unexpected player – The Nielsen Company – best known for its research reports and statistics like the Nielsen NetRatings.”