The M20: Top marketer blogs

I wrote about this new marketing hotlist before, but now after the alpha, beta and gamma versions the final list is here. This list was created to highlight popular blogs from client-side marketing professionals and I’m happy to be on the list.

Peter Kim, the analyst at Forrester Research in Boston that created the list, calculated som form of rank based on a combined set of metrics:

• Authority: 20% Technorati Authority + 20% Google PageRank
• Attention: 10% Alexa traffic
• Influence: 50% Feed subscribers

Since feed subscribers is the most difficult to track, Peter uses Feedburner stats when available and Bloglines for others. In the case of Bloglines he makes the assumption that these only account for 20% of the actual amount of subscribers. This assumption is based on cases where both numbers were available so that makes sense to me.

Here’s the list, which will be updated every month from now on, now we just need a blog badge for this ;)

1. ExperienceCurve :: 74
2. Strategic Public Relations :: 70
3. Listen Up! :: 59
4. BeRelevant! :: 53
5. Conversation Agent :: 51
6. Todd And – The Power To Connect :: 48
7. Flooring The Consumer :: 42
8. Decker Marketing :: 41
9. The Lonely Marketer :: 41
10. Marketing Nirvana :: 40
11. Consumer Generated Media :: 38
12. Churbuck.com :: 38
13. The Digital Mindset Blog :: 36
14. Bernaisesource :: 35
15. Biznology :: 34
16. Cross The Breeze :: 33
17. AttentionMax :: 33
18. Masiguy :: 32
19. Community Group Therapy :: 31
20. Buzz Marketing For Technology :: 31

Technorati Tags: hotlist, marketing, m20, authority, influence, attention, peterkim, forrester