Comments on: Eyetracking: practice what you preach? http://crossthebreeze.com/2007/08/26/eyetracking-practice-what-you-preach/ geek marketer stuff Mon, 13 Oct 2008 13:24:38 +0000 http://wordpress.org/?v=MU hourly 1 By: Not for sale. « ‘Cross The Breeze http://crossthebreeze.com/2007/08/26/eyetracking-practice-what-you-preach/#comment-29571 Not for sale. « ‘Cross The Breeze Fri, 16 May 2008 10:34:45 +0000 http://crossthebreeze.com/2007/08/26/eyetracking-practice-what-you-preach/#comment-29571 [...] The bigger commercial blog networks then? They became media… Techcrunch is going gossip, Valleywag is going naked and Pete Cashmore of Mashable is your next tech rock star. It sometimes feels like half of Mashable’s posts are about Pete, the meet ups and all the sponsors related to all this. And remember how I wrote earlier about how Marketing Pilgrim preaches Marketing 2.0 and at the same time is stuff.... [...] [...] The bigger commercial blog networks then? They became media… Techcrunch is going gossip, Valleywag is going naked and Pete Cashmore of Mashable is your next tech rock star. It sometimes feels like half of Mashable’s posts are about Pete, the meet ups and all the sponsors related to all this. And remember how I wrote earlier about how Marketing Pilgrim preaches Marketing 2.0 and at the same time is stuff…. [...]

]]> By: Kris Hoet http://crossthebreeze.com/2007/08/26/eyetracking-practice-what-you-preach/#comment-20593 Kris Hoet Thu, 30 Aug 2007 20:08:06 +0000 http://crossthebreeze.com/2007/08/26/eyetracking-practice-what-you-preach/#comment-20593 Hey Andy - Thanks for the reply. First things first, you're right about non biased reporting :) About the banner ads themselves, I do believe that they generate results (working for MSN I see these results as well) and changing the creative regularly is needed indeed to keep these results. Still, I wondered what you learned from the post about the eyetracking yourself and if that would have you change something on the site. Also, if the ads work, why didn't you add that information /opinion to the post as a counter argument? Now I don't want to be picky or anything, but that was what I was thinking when I looked at the post. The shout-out is good and also the ads in your RSS feed are not annying at all, also given the fact you have full feeds for instance. If you look at the feed of MarketingVOX you know what I don't like there: http://crossthebreeze.com/2007/04/11/customer-first-2/ Hey Andy - Thanks for the reply. First things first, you’re right about non biased reporting :)

About the banner ads themselves, I do believe that they generate results (working for MSN I see these results as well) and changing the creative regularly is needed indeed to keep these results. Still, I wondered what you learned from the post about the eyetracking yourself and if that would have you change something on the site. Also, if the ads work, why didn’t you add that information /opinion to the post as a counter argument? Now I don’t want to be picky or anything, but that was what I was thinking when I looked at the post.

The shout-out is good and also the ads in your RSS feed are not annying at all, also given the fact you have full feeds for instance. If you look at the feed of MarketingVOX you know what I don’t like there: http://crossthebreeze.com/2007/04/11/customer-first-2/

]]> By: Andy Beal http://crossthebreeze.com/2007/08/26/eyetracking-practice-what-you-preach/#comment-20412 Andy Beal Mon, 27 Aug 2007 20:21:27 +0000 http://crossthebreeze.com/2007/08/26/eyetracking-practice-what-you-preach/#comment-20412 I guess we're guilty of not being biased in our reporting. :-) I'd like to think we're one step ahead of most sites that run advertising. We offer our advertisers shout-out each month - a real contextual blog post. And we also feature some of them in our RSS feed. We also encourage our advertisers to change their ad creative regularly, so that readers are not so blind to them ads. Still, enough people will click on the ads and there's also the brand building aspect too. Please email me if you have any suggestions for improvement, I'd love to hear from you. I guess we’re guilty of not being biased in our reporting. :-)

I’d like to think we’re one step ahead of most sites that run advertising. We offer our advertisers shout-out each month - a real contextual blog post. And we also feature some of them in our RSS feed.

We also encourage our advertisers to change their ad creative regularly, so that readers are not so blind to them ads.

Still, enough people will click on the ads and there’s also the brand building aspect too.

Please email me if you have any suggestions for improvement, I’d love to hear from you.

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