links for 2007-08-07

August 7, 2007 by Kris Hoet 0 Comments

ClickZ: IAC Leaves DoubleClick for Atlas IAC Leaves DoubleClick for Atlas

IAC Advertising Solutions has switched ad servers, abandoning DoubleClick in favor of aQuantive’s Atlas. The deal is a big win for Atlas and for Microsoft, which anticipates completing its acquisition of aQuantive by the end of the year.

(tags: deal doubleclick atlas microsoft advertising aquantive ask match excite expedia)

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

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