… it’s a feature.
I’m sorry I forgot where I first saw this, but had to share it with you for anyway. So here’s some Friday fun, thanks to the one bringing it to my attention (whoever you are).
You didn’t expect me not to talk about this one right? Enjoy the ad and given the start of a new weekend, I would say enjoy a Stella as well. Or another one of the gazillion different Belgian beers ;)
[Ad via I believe in ADV]
There we go again, I just noticed this on my Facebook homepage. A new group “Stop calling me a consumer…” was set up. Every now and then I see a post or a comment that relates to this topic. Don’t say consumers, but say users. Don’t say users, but customers, … say people, human etc.
Now I agree that you don’t want to want to say ‘hey mr. consumer’ into someone’s face, but apart from that this terminology really is alright you know. First of all, these words don’t all mean the same thing. This is a first important point to make as it shows that it makes no sense to say ‘not a consumer, but a user’. An example might be:
I’m a consumer in the computer electronics space and since I own both a PC and Mac, that makes me a customer of Apple and Toshiba (as well as Microsoft) for instance. I’m a user of Vista, GreatNews, …
Second, since they have other meanings these ‘tags’ are very helpful for marketers to define and segment their audience and hence do better at talking to this audience. So why wouldn’t we use this terminology, it’s helpful. I am a person, a human and depending on my relationship with a brand I’m also a customer … etc.
[Update: while reading some more at the group on Facebook, I noticed a link to David Armano's Logic+Emotion with a graph that explains exactly my point - I should have known :)]
Sometimes even a good advertisement can turn out pretty bad. Here’s what happens when an the combination of the ad and the placement are quite unlucky. Sometimes that results in something rather funny…
… and in many times the result is just very unfortunate/bad:
[Via the Marketing blog]
The advertising format I like probably most of all is the ‘top topical’. The reason for that is the need of instant creativity and speed of execution for it to make sense… and this is exactly what Duval Guillaume did with this little viral for Nikon. If you’re not from Belgium (and most of you aren’t) then I’ll have to explain this a little though.
In short: we’ve had elections a few months ago and since then all parties are trying to figure out the right coalition to run this little mad country. Given the 2 regions etc etc this is not working really well (to say the least). On Monday a photographer shooting images the key negotiators in this discussion as they entered the domain, took a picture of former prime minister Jean-Luc Deheane with a note on his lap… and it was big news as you could read the secret note quite good. Just take a look here (just for the images) and you’ll get the idea.
So what happened next, after this was all over the news? Someone noticed the picture was shot with a Nikon … and this is what you get.
I wrote about this new marketing hotlist before, but now after the alpha, beta and gamma versions the final list is here. This list was created to highlight popular blogs from client-side marketing professionals and I’m happy to be on the list.
Peter Kim, the analyst at Forrester Research in Boston that created the list, calculated som form of rank based on a combined set of metrics:
Since feed subscribers is the most difficult to track, Peter uses Feedburner stats when available and Bloglines for others. In the case of Bloglines he makes the assumption that these only account for 20% of the actual amount of subscribers. This assumption is based on cases where both numbers were available so that makes sense to me.
Here’s the list, which will be updated every month from now on, now we just need a blog badge for this ;)