New ad provider for Digg

July 25, 2007 by Kris Hoet 1 Comment

Kevin Rose – founder of Digg – posted this just up on the Digg blog. And Microsoft will be the new provider. Microsoft will be the exclusive provider for display and contextual advertising to the 17 million unique visitors that visit Digg each month. Kevin uses the opportunity as well to thank Federated Media for their partnership over the last year and a half, but needs the larger and more scalable platform to keep up with Digg’s growth.

Technorati Tags: digg, microsoft, advertising, deal, federated media, exclusive, provider, kevinrose

advertising, internet, microsoft

About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

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One Response to “New ad provider for Digg”

Michael Reply July 25, 2007 at 10:47 pm

Yay! I was happy when I heard the news. I knew Microsoft would try hitting the popular sites to put their adCenter platform on. I just knew they would hit Digg. This is great news. Now Digg gets a better ad service, and Microsoft gets the chance to expand it’s ad platform. Perfect resolution – for at least 3 years.

It was funny to see lots of Digg users cry about that. Everyone knows that Digg users are typically open source/proLinux/proApple/anti-Microsoft kind of people, and any good news about Microsoft hits them hard. Digg of course won’t change, it’s only the ads. But some users are just so dumb. Good news.