17
07
2007
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IN WHAT IS BILLED AS a unique publication–a book by bloggers–The Age of Conversation offers marketers advice on ways to engage consumers through conversation, although it makes a strong case for less talking and more listening on marketers’ part.
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Three months ago, agency execs Drew McLellan and Gavin Heaton agreed to add “publisher” to their resumes. Having struck a deal with 103 authors eager to lend their two cents about today’s marketing-communications landscape.
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- Date : 17 July 2007
- Categories : Uncategorized
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