Enjoy your testdrive!
2007 June 22
This guerilla campaign was developed by BBDO Stuttgart for Mercedes, no need to explain what it’s about as it’s such a simple execution of a very good creative idea. Campaigns like these are just a joy if you ask me. Great stuff BBDO!
[Via marketing alternatif]
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Nice one indeed, and they have won a Gold Promo Lion at Cannes with it. http://www.bbdo.de/de/home/news/2007/bbdo-agenturen_gewinnen.html
Very nice one… :)