‘Cross The Breeze

The big benefit of word-of-mouth is that your marketing budget goes toward zero, as your users become your marketers.

Smart marketers create their own social networks for customers, giving them the opportunity to self-identify and share information.

As of today, Zune Marketplace has numerous former-Beatle Paul McCartney albums for subscription download or for purchase, while iTunes has none?

From our experience the phenomenon of asking bloggers to trial products or services is increasing markedly. It makes sense from a number of perspectives.