Comments on: About paola246 …

By: Paola246 roept nog steeds vele vragen op « Pietr over …

Paola246 roept nog steeds vele vragen op « Pietr over … — Sat, 26 May 2007 14:45:13 +0000

[...] roept nog steeds vele vragen op Even een snelle soundbite vanop Cross the breeze : But it’s not only Paola246 that made bloggers react different to a certain situation, it’s [...]

By: Kris Hoet

Kris Hoet — Thu, 24 May 2007 06:58:00 +0000

That brandhome stuff is really bad, I agree 100%. Maybe to my earlier point though, Paolo246 or the cheese weren’t the best examples to prove it (too much distraction from the main point) but these were the recent ones to work with.

What is this about? If news, viral, … whatever comes from a blogger to the other bloggers we accept a lot more than if it had come from anyone else. That’s the power of relationship, but we also accept people cross some lines that we have ‘defined’ and that’s what I question. I’m not mad for the cheesy email ;) nor am I mad at Stefan for Paola… but it made you think about this.

By: Maarten Schenk

Maarten Schenk — Wed, 23 May 2007 14:53:30 +0000

I think that is the entire point: the bloggers who helped launch paola did this to help a friend, someone with whom they have a real relationship. Some very ugly things were said about paola too, before the announcement that it was all fake. The fact that the announcement came very quick and delivered personally to bloggers also helped turn the tide: admitting a mistake and being a person really helps. They made a mistake, admitted it, now everybody thinks they are cool.

The Belgian Cheese thing: meh, just a commerical with some bloggers in it. Big deal. No lies, no cheating. Nothing to get mad about.

But the stunt Brandhome just pulled, on the other hand, proves exactly my point. No better way to piss of bloggers than to consistently lie and not admit it, even after being found out. See here:
http://www.blogologie.be/2007/05/brandhome_sucks.htm

By: Stefan Kolgen

Stefan Kolgen — Tue, 22 May 2007 06:59:16 +0000

@Bart: at last… :)

Read the press release at
http://www.kandl.be/archief/000355.html

By: Bart

Bart — Mon, 21 May 2007 15:42:21 +0000

Okayyyyy, now I get it :)

By: Pietel

Pietel — Mon, 21 May 2007 14:16:23 +0000

@ Tijs: Paola has a brother? This must be a hoax? Which agency is behind this!?

By: Stefan Kolgen

Stefan Kolgen — Mon, 21 May 2007 11:54:41 +0000

OK. Time Out.
Paola246 IS the theatre play. This is not about how many people will buy a seat in HETPALEIS. So sorry to disappoint you, but it is NOT – I repeat NOT – a marketing pitch for getting people into the physical theatre. At least, not for now.
It has everything to do with exploring new ways for delivering and expanding theatrical and dramatic expression.
If HETPALEIS – via paola246 – was/is able to pursuade some people to attend a real life theatre play, then this would be loooked at as an interesting and most welcomed side effect.

By: Kris Hoet

Kris Hoet — Mon, 21 May 2007 09:32:46 +0000

@Tijs: No guarantee to success indeed, the cheese campaign didn’t have any mystery to it though. I experienced it as just another (bad) ad with the only difference that it included some bloggers in the campaign.

@Bart: You asked a very good question. Although it’s not only about the bloggers, but also about their readers and maybe even traditional media who might have picked up the news from the blogs. It would be nice if Stefan did a follow up after indeed.

About the power of the closed network, I’m not sure if I agree. Yes it’s very important to make campaigns like the ones mentioned to be successful, but my question was more related to the ethics. Imagine the buzz would have been like it was now, but it was not for HETPALEIS but for the new coke, nokia, … All I’m saying is that we would have been mad about the tactics they used, which we weren’t now.

By: Bart

Bart — Mon, 21 May 2007 08:13:25 +0000

The question is, how did the campaign improve the visits of the show in Het Paleis? Does anyone of the bloggers plan to go to see it or already saw it (sorry didn’t check the dates)? Was the time being invested in creating those webaccounts and the movies worth it? It would be interesting if Stefan would publish a follow up.

The blogger scene in Belgium is a small world where most of the bloggers know each other. This closed network has the power to move things and that’s what bigger companies are jaleous about!

By: tijs

tijs — Mon, 21 May 2007 08:03:58 +0000

Definitely true. However, still no guarantee to success. The cheese campaign did receive quite some criticism, even *because* it featured bloggers. My guess: the (male) blogging community badly wanted to know who that mysterious girl really was. I wonder if the whole thing would have been as successful if they had used Paola’s brother.