10 reasons why traditional agencies resist

May 16, 2007 by Kris Hoet 3 Comments

This week the Canadian Provokat blog did a good write-up on 10 reasons why traditional agencies resist to the digital world. It’s definitely not the all included list, but there’s a lot of truth in there and as such worth a read. I’ll do a quick list of the 10 topics but you should read it at the Provokat blog as the full copy is there together with some images that strengthen the content.

What web? What are you talking about?
TV is easy to sell
Traditional advertising pays
Trad ads are glam
Web lasts too long
TV works
Technology is too complicated
I tried it once and it didn’t work
I’m retiring soon, no need for me to go there
I don’t want things to change

Recognized something? Anyone?

advertising, blogging, hotlist, marketing, media

About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

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3 Responses to “10 reasons why traditional agencies resist”

Philippe Reply May 16, 2007 at 5:39 pm

I recognize everything.

What about: 11. traditional medias give better commissions
adam Reply May 17, 2007 at 10:31 am

they are so old fashioned…
Tiffany Reply May 18, 2007 at 2:14 pm

yes! very familiar.

how about:

12. We don’t know where techy media fits in our process