‘Cross The Breeze

There’s a lot of discussion about the new Windows Live Hotmail on the web today. Some of the criticisms and critiques of Hotmail are actually misinformed though, so I figured I would take 10 minutes to point some of them out.

Many of the aspects of marketing in social media are similar to mainstream or other online media. There are nuances like the extra special need for ”authentic” communications or the real viral power of the networks.