Alright! I just noticed that my friends at Kinepolis used the VE mapping API on their new website. Just out of curiosity one question to Suan & Régis - why the empty space in the middle of this page?
When I wrote about my participation in the “The Age of Conversation” ebook, I said how I was a bit anxious of the idea to actually write a page in a project like this, certainly looking at my fellow contributors. I also made the comparison with my first blogpost here, that felt about the same way.
I edited my early posts many times before posting, the first time you comment, etc… Today CK wrote a great post about this which I think all of you should read. It brings back memories and also makes you wonder how fast things change. Check it out.
And regarding the ebook, I’ll be traveling for about 20 hours on Saturday to MIX07 in Las Vegas so I guess I’ll have plenty of time to edit it over and over again ;)
I was waiting for this to happen and today is the day. Kinepolis Group just put it’s new website online at www.kinepolis.com. For those people that know me not only from this blog (or have read the ‘About me’ post - who does?), you know that I spent 7 years of my career working at Kinepolis so this is still extra exciting for me. It’s also the first big website upgrade that I haven’t been involved in.
Apart from a totally fresh layout and some new navigation like the iTunes-style trailer flip (see screenshot below) and better integration of the trailer viewer they’ve added some new up to date features like RSS feeds. I’m a bit overwhelmed with the rich navigation, but overall it looks very nice and the colorful images on the grey background make it a visual pleasure. Just go easy on the ads please.
Together with this new website comes the first real mobile site of Kinepolis, which you can check at www.kinepolis.mobi. I had the chance to testdrive that a little over the last few months and I must say I like that one a lot. Maybe you remember that I asked for mobile content last year, and I can’t say the landscape changed a lot. Luckily I’m on the Deepfish beta which allows me to visit non-mobile ready sites on my mobile.
Congrats to Suan and the team at Edge who’ve been working on this for the last few months, I’ll be surfing some more to find out about all the new stuff ;) And now Kineticket?
Technorati tags: kinepolis, website, career, screenshot, layout, navigation, rss, mobile
This weekend I flipped through the pages of this new book I got (Whatever you think, think the opposite) I stumbled upon this funny (but true) quote:
“When I was Creative Director at Saatchi’s I gave a young man a grilling for production an underwhelming piece of work. Later in the day, somebody told me he was in his office crying. I went along to console him. I said, ‘Don’t worry, I was useless at your age too.’”
An IM conversation earlier tonight reminded me of the quote and made me blog it, so this one’s for all the ‘interns’ out there.
My last post was about some updates I did to my blog, one update being the addition of the ClustrMap in the navigation. Looking at this ClustrMap (and I know it has only been 2 days or so) I’m wondering if that’s really accurate. I do get some geodata from some of the other tracking services I use like Shinystat which tells me I get visitors from about 80 different countries on a monthly basis. If I look at Clicky for instance I can see the last 50 visitors on a map and also there you see visitors coming from all over the world. And this is just what makes me curious about the ClustrMap of ‘Cross The Breeze. The advantage versus Clicky is that it will show all visitors on a map and not only the last 50, but if I look at it now I only see very few dots on the US and Europe, nothing like the Clicky map. Below is a screenshot from Clicky a few minutes ago. I’ll keep the ClustrMap on for another few days (got to give it a chance) but it doesn’t look right. Anybody an idea why that difference?
A few days ago I made 2 new additions to my blog navigation: MyBlogLog and Clustrmap. The main reason for only adding them to my blog now is that they didn’t seem to work well with WordPress.com the last time I checked. I just hope they don’t slow down things too much, especially for MyBlogLog as I remember reading a lot about that a few weeks ago.
I’m not sure what to think of it yet, we’ll see whether I keep it or not the following weeks. Happy reading.
Alain Thys from Futurelab did a presentation at Marketing3 in The Netherlands almost half a year ago which I unfortunately missed, but since he just uploaded it to Slideshare it’s here for you to discover. Check it out, it’s a great presentation, both in form as in content.
Technorati tags: media, social media, consumer, segmentation, targetting, long tail, presentation
I said it before, this is a great book and I still think so now I finished reading it. Just like with Naked Conversations a couple of months ago, I first didn’t want to write too much about it since you just have to read it, so I’ll keep it short. Every time I read a book like this, I’ll put a small piece of paper between the pages that I want to re-read later on. Normally I’ll end up with about 3-5 pages ‘bookmarked’ this way, but not this time… the book is full of little pieces of paper (a bit like this). Here’s why.
The whole book is built around SUCCES, where SUCCES is an acronym for Simple Unexpected Concrete Credentialed Emotional Story, a sort of checklist for creating a idea that sticks. To explain this, Dan & Chip use a whole lot of concrete examples throughout the book that help you understand what they’re talking about. Read on about the Curse of Knowledge in Tappers and Listeners, the definition of a watermelon, the Sinatra test, … and much more interesting stuff.
” Memory is not like a single filing cabinet. It is more like Velcro. If you look at the two sides of Velcro material, you’ll see that one is covered with thousands of tiny hooks and the other is covered with thousands of tiny loops. When you press the two sides together, a huge number of hooks get snagged inside the loops, and that’s what causes Velcro to seal. Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory. Your childhood home has a gazillion hooks in your brain. A new credit card number has one, if it’s lucky.”
Today I notice that when I’m working on a new strategy or creative idea, I remember the key elements in SUCCES and I cross-check to see if I got enough elements in my idea to make it work. The same counts for when I see work/campaigns of others that I like, I’ll go over the list to see why that is indeed a good idea.
I definitely recommend it to everyone, and not just everyone in marketing. This works when you are in education as well as when you are in advertising. Let me know what you think of it.
|
Recent Comments