Comments on: What if … I could actually find it?! http://crossthebreeze.com/2007/03/31/what-if-i-could-actually-find-it/ blog of kris hoet - geek marketer // change architect @duvalguillaume Sun, 08 Jan 2012 09:28:33 +0000 hourly 1 http://wordpress.com/ By: Be careful what you ask for « Bad idea, indeed http://crossthebreeze.com/2007/03/31/what-if-i-could-actually-find-it/#comment-7573 Fri, 06 Apr 2007 08:42:30 +0000 http://crossthebreeze.com/2007/03/31/what-if-i-could-actually-find-it/#comment-7573 [...] 2.0″ goofs or disasters. Of course, there are initiatives that seem not to work, like the pioneer viral campaign (in this case, I think the agency made some beginner mistakes) but few cases where a brand has been [...]

]]> By: Robin Wauters http://crossthebreeze.com/2007/03/31/what-if-i-could-actually-find-it/#comment-7302 Mon, 02 Apr 2007 10:02:07 +0000 http://crossthebreeze.com/2007/03/31/what-if-i-could-actually-find-it/#comment-7302 What if … this is actually one of them secret viral campaigns no one ever actually sees? I’ve heard of these before (but I’m not telling you who told me they exist, that’s classified information).

]]> By: General Pattern http://crossthebreeze.com/2007/03/31/what-if-i-could-actually-find-it/#comment-7217 Sat, 31 Mar 2007 20:05:41 +0000 http://crossthebreeze.com/2007/03/31/what-if-i-could-actually-find-it/#comment-7217 I believe that the only way to make efficient viral marketing is to realize a creative campaign way above average. The top of mind example is sony bravia and it hasn’t been made for virality.

*sigh* indeed

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