Remember this cartoon? Well, it looks like some people needed help to find their first life, so here you go:
Now this is settled, maybe a VC can take a look again at this other idea I had.
Right from the moment CK announced MarketingProf’s new Book Club initiative hosted by her, I knew this was going to be good. Read on more on her blog if you don’t know what the Book Club is. Unfortunately I didn’t get the book in time before the first book review, but I still logged in and started reading what people had written. Although I expected more people initially (more than 450 people signed up for it) I found the discussions very interesting and commented on few occasions myself.
For me this was on of the most engaging marketing related experiences, since I started blogging about it. You’re discussing with professionals like CK, Mack Collier, Mark Goren, David Reich, Ann Hadley and many others and I guess we all learned from it (at least I did). Therefore I also like the initiative Mark has taken to create a blog roll with all participants of the first book review. I’ve taken out all blogs (some links are business websites) and added them to my OPML as well. Good idea Mark, hope you can maintain the list ;-)
The next book review: which book, when? May I suggest Made To Stick (and the sooner the better).
In May last year I wrote about the DeLorean from Back to the Future being for sale. Today Gizmodo reports that 1 of the 4 original Batmobiles is for sale as well. It’s going on auction in London this February, expected to sell for $150.000. Anyone?
A while ago I started a new blog. It’s about something totally different compared to this one, and yet it’s not. [Updated: to be clear, I don't own a Mustang yet but it's a dream to get it one day... and that's what the new blog is about]
I’ll copy a piece out of the introduction so you know what it’s about:
“The idea of ‘65 Mustang is to combine my passion for this car with my passion for new media marketing… or whatever you want to call it. The internet has shown recently that there are all new kinds of ways to get what, whether it is a million dollars or a Ferrari. With this blog I want to look at all possibilities I have so I can get my ‘65 Ford Mustang, stealing an idea here and there ;-)”
It’s actually quite fun doing this, hope you’ll enjoy reading it as well. And whenever you see an interesting idea out there that I could use, send me an email (mustangblog at hotmail dot com) or send me the link here: http://del.icio.us/65mustang.
Searching for a way to help? With every search you do here, you give money to ninemillion.org (between January 17 and March 31)… and in the meantime you get a feel of Live Search. All money will be used to support educational programs for refugee youth. Start your search here: http://click4thecause.live.com.
The campaign is supported via MSN & Windows Live in 26 countries. More info on the Ninemillion Live Space. (I work for Microsoft)
I just received a new pc and that made me clean up my file folders a little. I had some nice ads in my Onfolio collections that I still wanted to share with you. I think these are all quite good so here they are.
The first one is from Speedmaster. No info on the agency, but great execution.
This one is from Hard Rock Café, if that ain’t a clear message?
This is a Christmas card from a premature baby unit at a hospital. This card was sent in October already with the notice: “It’s a little premature, but happy Christmas”.
Finally this print ad from Lamborghini is cool, the copy says: “Welcome to Sant’Agata Bolognese, home of Lamborghini”.
Hope you enjoyed it!
A brand that is very popular amongst the advertising blogs is Axe (Lynx) but because they are raising the bar in this segment, competition follows with great advertising as well. And that’s definitely a good thing. Rexona is an example of a fierce competitor that is doing a good job as well.
We all remember the Stunt City commercial and it looks like they’ve been building some more on this stunt theme online.
Here’s where you’re tested if you’re wild enough for Action City. Throw our stuntman around the scene to prove yourself. Spoiler: you do get the Action City link anyway though. Funny game in the spirit of stunt theme.
Action City / Avenida 13
I wasn’t able to do much in Action City, and my lack of Spanish knowledge doesn’t really help :-) Also check out the Avenida 13 game.
I have no view on what the timing of the whole campaign exactly was and whether it was linked to offline advertising as well. I do like how they’re sticking to this brand messaging throughout the campaign. This honestly always sounds a lot easier than it actually is, at least that’s my experience.
Hugh MacLeod had an interesting though around wine. It’s just an observation but it made me laugh. So here’s a random quote, I’m not sure how random the thought was though :-) Hugh?
“As any former choirboy will know, wine is mentioned a lot in The Bible. Funny how they don’t talk about the quality much.
You read “Jesus, knowing that tonight was his last night on earth, offered his disciples wine”, or “King David, being full of internal conflict, drank a lot of wine, and then went home to give Queen Bathsheba a good seeing-to.”
But you don’t read, “Jesus, knowing that tonight was his last night on earth, offered his disciples an unpretentious little Sauvignon with undertones of blackcurrant and lemons.”
Or “King David, being full of internal conflict, downed a few sips of a delightfully characterful Chateau Le Feuvre, and then went home to give Queen Bathsheba a good seeing-to.”
Why not? Because maybe, just maybe, it doesn’t matter in the grand scheme of things. If it mattered, they would’ve fit it in there somehow.”
I’m struggling with my RSS reader these days, which annoys me a lot. I’m reading about 420 feeds on a daily basis and a good feedreader is key to scan all this without losing too much time. I’ve written about GreatNews more than once and found it the best reader out there… but it crashed since the latest update.
This forced me somehow in testing other readers again and I finally tried the RSS feature in Outlook 2007, FeedDemon, Google Reader, … but neither of them really have what I need. My ideal RSS reader would be something like a combination from GreatNews with Google Reader, both synced with the IE7 RSS feedstore and with direct links to your Digg, Delicious, … accounts if you please. I don’t use the webbased reader a lot, but it’s mainly the mobile features of the Google Reader I’m interested in.
So send me an email when this exists :-)