Dynamics of viral marketing

January 30, 2007 by Kris Hoet 2 Comments

Emergence marketing points out to an interesting research on viral marketing today. Read the full report (PDF) here. It gives an interesting view on the (limited) role of influentials in viral marketing and exposes some of the potential long term effects related to word of mouth.

Technorati tags: wom, marketing, research, viral marketing, report, hp

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

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2 Responses to “Dynamics of viral marketing”

grapplica Reply February 2, 2007 at 3:08 pm

http://bp0.blogger.com/_MrSeKXQEcvo/RcNRhgydJTI/AAAAAAAAAPg/S8KeFnOCaSA/s1600-h/YOU.jpg
dandurazo Reply June 18, 2008 at 2:40 pm

Interesting stuff, thanks for sharing!

Best Wishes,

Dan Durazo
http://www.dandurazo.com

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