January 28, 2007 
Gizmodo has some news about the Wii, but in this case it was actually the image in the post that draw my attention. This is what a brand managers nightmare must look like!
You have been trying to build the brand around your next gen gaming console, did buzz marketing, mainstream advertising, … and then this picture of some Sony promo boys playing the Wii travels the world. How about that?! Anybody have an idea about the negative impact things like these have? These promo boys surely won’t…
Technorati tags: brands, sony, wii, advertising, promotion, games, gaming
Brilliant Kris.
I dare you to show up at your next international conference wearing an Apple t-shirt.
Think of the publicity value!