A week or two ago Miel ‘Coolz0r’ Van Opstal joined Microsoft to work as a enthusiast evangelist for EMEA. Many of you might know him from Marketing Thoughts (which he promised to keep as is) but now he has his new blog related to his experiences at Microsoft: http://micromiel.com. Curious what content he’ll produce for Channel 10 […]

Since October WordPress offers the possibility to use your own domain name for your WordPress.com blog. I had bought crossthebreeze.com a couple of months earlier already so I did that right away. The only doubt I had about the switch from crossthebreeze.wordpress.com to crossthebreeze.com was related to the Technorati ranking, I claimed both blogs but they’re and […]

Many have argued about the value of having a lot of friends on services such as My Space, but I guess this card (sent to PostSecret) says it all: Tags: holiday greetings, my space, friends

“Pay attention, professionals –or not- in Communication, Marketing and Advertising. These things happen almost every day; sometimes we don’t even notice them. But they’re here to stay. They are verbatims. And yes, they’re REAL.” So reads the introduction of AdVerbatims and if you hadn’t seen this before, you should go take a look. It’s weekly […]

Only two days ago Jaffe announced the name of the new book he’s writing: Join the Conversation (How to engage marketing-weary consumers through the power of community, dialogue and partnership). Given the subject I think it’s cool to see that today he goes even further and offers everyone out there to be part of this […]

It took them almost a week, but today got the call I was waiting for from Aviapartner: my luggage has been found. That’s good news, I still believe Aviapartner should provide better ways to query on your lost luggage, I definitely didn’t get the information I wanted about it while waiting, but at least they […]

Yesterday I got an early Xmas present: a Zune. I had the intention to get one anyway to find out how it compares to the iPod, I wanted to know how Microsoft (my employer) is going to compete in this space and you can’t do that only by reading the reviews (at least that’s what […]

I’ve been a bit unlucky with traveling the last few days I must say. Last Friday I flew back from London with British Airways to Brussels after spending the whole week in abroad in Paris & London. I think it was probably the worst day of the year to take a BA flight anywhere, I […]

I doubt whether you really want to know this, but since you asked here are the “five things you probably don’t know about me”: Just like Claudine (hah!) my real name is a bit different from the one you know me by, it actually is Kristiaan. My parents weren’t allowed to name me just Kris […]

Agencies start to embrace guerilla advertising tactics more and more, so it makes sense that they use it as well when advertising for themselves. There is a difference though between agencies/brands using guerilla tactics to target consumer and agencies going head on with eachother. I guess Saatchi & Saatchi won’t leave it like this, after […]