The dutch agency Tequila has developed a neat tool called BrandGossip for marketers to track their brand. Obviously if you know a lot of the tools out there already, this might not help you out that much, but I think many marketers can benifit from this. At least dutch marketers will benifit since the tool is focused on The Netherlands specifically which is part of what makes it powerful I think.
It’s quite obvious how to use it. After a simple search you get the results split up in groups like “communities”, “marketing blogs”, “photo&film”, “newssites” and so on. You can preview each result before you go off to read the whole story and it is all presented in a nice way as well which is always a plus.
Job well done. Now let’s see if they track their own brand ;-)
[Via Molblog]
Tags: brandgossip, tequila, dutch, the netherlands, marketing, brandtracking
[...] Jeroen de Bakker gaf vorige week op het Word of Mouth seminar een presentatie waarin hij (de komst van) BrandGossip aankondigde. En als we ons niet vergissen had Marco Derksen vervolgens de primeur op Upstream. Daarna volgden al snel posts op Molblog, ‘Cross The Breeze, Dutchcowboys en andere weblogs. En de eerste indruk is dat we in onze opzet zijn geslaagd en dat de kenners net zo enthousiast zijn over het idee als wij. Een goed gevoel! [...]
[...] via ‘Cross The Breeze [...]