‘Cross The Breeze

… word-of-mouth marketing. Imitation is the sincerest form of flattery, but in this case, I think I’d rather the imitators keep their distance.
The word-of-mouth marketers have latched onto a term that was gaining traction in the blogosphere — conversational marketing — and they’re trying to turn it into something that it’s not.”

Quote from Tom Hespos at iMedia Connection on the fact that especially word-of-mouth marketing companies tend to define both marketing ways as one and the same (or at least very similar), whereas conversational marketing is something totally different.

Tags: conversation, word-of-mouth, marketing, definition