August 12, 2006
This is very impressive. This movie created by Studio Smack gives a good impression about the number of visual stimuli we all get each day. You will also notice that a lot of these stimuli are ads. Even when you’re aware of the fact that traditional advertising is losing effictiveness, this movie will still knock you off your feet on how real this really is.
This is the official introduction:
“Studio Smack is a collective of young artists searching for new esthetics and concepts. Commissioned by the De Beyerd Museum three young graphic designers, former students of AKV/St. Joost, Ton Meijdam, Thom Snels & Béla Zsigmond, made a film about legible signs in town. The typo-animation Kapitaal (Capital) is an impression of the enormous amount of visual stimuli that plague us every day. The amount is so big that its commercial effectiveness has become utterly dubious.”
It was posted at LosLogos, a website that wants to protect (or at least preserve) the graphic appearance of the world’s cities. Especially against the omnipresence of global brands instead of the more unique local brands.
Trackbacks/Pingbacks
[...] In the offline it sometimes seems like they’re going the other direction. When I read about “ads on conveyer belts” of a store’s checkout lanes, then I can only find that really bad… or creepy as AdAge points out. It shows once more how well this movie by Studio Smack really was (I wrote about that one here). “Conveyor belts have never been on anybody’s radar screen for marketing,” said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. “But a store with eight to 10 checkout lanes, well, you’re talking about 100 square feet of wasted ad real estate.” [...]
[...] allt som är med i den här filmen. (På YouTube eller som Quicktime). Mer finns att läsa på ‘Cross the Breeze och filmen är funnen på [...]
[...] I’ll just say, everything in this here movie. (On YouTube or as Quicktime). More to read at ‘Cross the Breeze and the clip was found through [...]
[...] This looks a bit like it could be Capital 4.0. If you don’t know Capital, check it out below (blogged about this long time ago). [...]