Comments on: Content is King, Distribution is Queen

By: Content Marketing and the Hegelian Dialectic - Matthew T Grant

Content Marketing and the Hegelian Dialectic - Matthew T Grant — Tue, 29 Dec 2009 22:33:29 +0000

[...] the olden days, the watchword was: “Content is King!” Thinking on this now, however, I’m not sure that that it was ever really [...]

By: Beyond the hype « ‘Cross The Breeze

Beyond the hype « ‘Cross The Breeze — Mon, 30 Jun 2008 07:11:30 +0000

[...] on this statement, more than anything else this has sparked many discussion already and also I have written about it before. Mitch Joel says content is everything, Doc Searls said right the opposite and I respect them both, [...]

By: geertd

geertd — Fri, 11 Aug 2006 06:25:59 +0000

I think the phrase should become: “Content is king and distribution is in the hands of the consumer”.

Geert

By: Steve George

Steve George — Thu, 10 Aug 2006 16:59:59 +0000

Reading the link it seems the authors specifically talking about sites where your aim is to get them there and get them to buy. That’s fine if you’re looking for a one short commercial push.

But, it’s only with good content that you can get your customers to understand your values and associate themselves with you. That’s a much deeper relationship.

I do think the content has to be relevant. Long pages of boring text may be good for the search engine to index but lots of people don’t want to read too much!

Steve