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	<title>Comments on: Spinal Tap of agencies?</title>
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	<link>http://crossthebreeze.com/2006/08/07/spinal-tap-of-agencies/</link>
	<description>blog of kris hoet - geek marketer // change architect @duvalguillaume</description>
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		<title>By: Kris Hoet</title>
		<link>http://crossthebreeze.com/2006/08/07/spinal-tap-of-agencies/#comment-769</link>
		<dc:creator><![CDATA[Kris Hoet]]></dc:creator>
		<pubDate>Tue, 08 Aug 2006 13:17:08 +0000</pubDate>
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		<description><![CDATA[&#039;When we roll, we roll big&#039; I&#039;m sure we&#039;ll see spoofs of that one. Maybe the Reuters&#039; photographer can have a t-shirt of that: &#039;when we smoke, we smoke big&#039; ;-)]]></description>
		<content:encoded><![CDATA[<p>&#8216;When we roll, we roll big&#8217;I&#8217;m sure we&#8217;ll see spoofs of that one. Maybe the Reuters&#8217;photographer can have a t-shirt of that: &#8216;when we smoke, we smoke big&#8217;;-)</p>
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		<title>By: newmw</title>
		<link>http://crossthebreeze.com/2006/08/07/spinal-tap-of-agencies/#comment-767</link>
		<dc:creator><![CDATA[newmw]]></dc:creator>
		<pubDate>Tue, 08 Aug 2006 13:13:18 +0000</pubDate>
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		<description><![CDATA[The Spinal Tap metaphor is brilliant, I saw the video and I totally agree. I mean.. come on! That is some bad acting. &#039;This one goes to eleven!&#039;]]></description>
		<content:encoded><![CDATA[<p>The Spinal Tap metaphor is brilliant, I saw the video and I totally agree. I mean.. come on! That is some bad acting. &#8216;This one goes to eleven!&#8217;</p>
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		<title>By: Brandopia &#187; Blog Archive &#187; Who owns the brand - when consumers seize control, do brands profit?</title>
		<link>http://crossthebreeze.com/2006/08/07/spinal-tap-of-agencies/#comment-763</link>
		<dc:creator><![CDATA[Brandopia &#187; Blog Archive &#187; Who owns the brand - when consumers seize control, do brands profit?]]></dc:creator>
		<pubDate>Tue, 08 Aug 2006 09:52:13 +0000</pubDate>
		<guid isPermaLink="false">https://crossthebreeze.wordpress.com/2006/08/07/spinal-tap-of-agencies/#comment-763</guid>
		<description><![CDATA[[...] This ties in really well with the whole controversy on the Agency.com pitch for Subway. According to this article&#160;companies should let customers hijack their brands. Although I believe this to be true, not a lot of marketeers are willing to let go. For me, it&#8217;s another point that Agency.com didn&#8217;t do anything to harm Subway&#8217;s brand and I remain convinced that the pitch was not a bad idea (I&#8217;m not talking about the execution, which could have been much better, I admit). [...]]]></description>
		<content:encoded><![CDATA[<p>[...] This ties in really well with the whole controversy on the Agency.com pitch for Subway. According to this article&nbsp;companies should let customers hijack their brands. Although I believe this to be true, not a lot of marketeers are willing to let go. For me, it&#8217;s another point that Agency.com didn&#8217;t do anything to harm Subway&#8217;s brand and I remain convinced that the pitch was not a bad idea (I&#8217;m not talking about the execution, which could have been much better, I admit). [...]</p>
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