http://crossthebreeze.com/2006/07/26/integrated-advertising-its-about-time/ blog of kris hoet - geek marketer // change architect @duvalguillaume Sun, 08 Jan 2012 09:28:33 +0000 hourly 1 http://wordpress.com/ http://crossthebreeze.com/2006/07/26/integrated-advertising-its-about-time/#comment-860 Mon, 11 Sep 2006 21:50:05 +0000 https://crossthebreeze.wordpress.com/2006/07/26/integrated-advertising-its-about-time/#comment-860 [...] If you have been reading on my blog before you know that I think it’s about time for true integrated advertising. The faster we don’t have to talk about ‘both worlds’ in advertising, the better. But that’s the future, we ain’t there yet. [...]

]]> http://crossthebreeze.com/2006/07/26/integrated-advertising-its-about-time/#comment-675 Thu, 27 Jul 2006 09:40:53 +0000 https://crossthebreeze.wordpress.com/2006/07/26/integrated-advertising-its-about-time/#comment-675 Great article (and great resources). From what I’ve see so far, cross media campaign is the most efficient way to advertise and has a significant lift on brand perception and awareness. I the cases I’ve seen, an ideal media mix includes between 9 and 15% online.

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