June 28, 2006 
From AXE… again. But you got to love it. Like Coolz0r says: “The fact that in the end they released the video where the AXE Dude actually got a girlfriend makes this as a whole a beautiful campaign. It just adds up to the entire strategy AXE uses, and it’s proven to be a decent and working model. Really. I love it. I love the brand and the communication. It’s perfect. Plain and simple.”
Great advertising!
[Via Marketing Thoughts]
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