Kitchen… now with free 17″ rims!

I just noticed this interactive ad on Molblog (NL). The copy on the card on the image says "Kitchen 1.799€! Now with free 17" inch rims". The ad is for the sales opportunities in Sanoma Men's magazines and how you need to do something extra to catch a guy's attention. I like the concept of the ad a lot, would love to see if they have more visuals on the same concept.