It was fun to see this Ché ad on the Seaspace blog. Although Ché is a Belgian men's magazine, it popped up in China before i saw this new ad. Cool. I always liked the "Let us keep on dreaming of a better world" campaign Duval Guillaume Antwerp developed for Ché.
Here are some of the older ones too. There are more on Ché's website if you want.
"Squeeze here"
[...] Ché is a Belgian magazine which focuses on Men and what they’re interested in. Most of the time you could say it’s women, fast cars, cool gadgets and some other trivial things. It’s a good magazine and it had some great campaigns, like the ones featured below. The first ad is new to me, and Kris windowshopped it at SeaSpace, which is weird because it’s on the other side of the world. The other two are older ads which were developped by Duval Guillaume Antwerp, and I had them in my archive in a tinier form. Luckily Kris kept the big sized images, so I uploaded them to Flickr. Enjoy some nice Belgian advertising! Women Console Squeeze Here Please Women’s Lane [...]
http://wow-finder.blogspot.com/2006/06/ch-magazine.html
Cross-Media campaign shows a pillowcase, duvet, towels, etc. Where can I purchase these?